*Update* Sega's Scott Steinberg joins with Sony's Marketing Division

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Update Sega's Scott Steinberg joins with Sony's Marketing Division

Posted Sep 17th 2007 4:00PM by Nick Doerr
Filed under: News

*Update*
Sony contacted us and clarified that Scott Steinberg is not Karraker's replacement, but instead heading up SCEA's hardware, software, and channel marketing division. So that means Karraker's position as "Senior Director of Corporate Communications" is still open -- any takers?

*Original Post*
If you've been a fan of Sega's for a while, you'll have heard the name of Scott Steinberg. He was the former Marketing VP of Sega in its heyday and will now replace Dave Karraker as head of Sony PR. He'll report to Peter Dille and be responsible for all PlayStation hardware, software, and channel marketing as of October 1st. Steinberg, in addition to Sega, has worked for multiple different companies including Roxio/Napster, Liquid Audio, Eidos Interactive and Crystal Dynamics. He worked with Sega during the Genesis days, evaluating development and licensed properties.

Peter Dille released his thoughts on the new hire, saying "We are thrilled to have Scott join our team as he brings a wealth of knowledge and experience to the PlayStation marketing staff and the management group here at SCEA. Scott has an ideal blend of experience in digital entertainment and content delivery as well as a proven track record for strategic innovation and implementation within this industry. He will be a critical component for the success of our marketing efforts across the PlayStation brand moving forward." We'd also like to welcome Scott on board. Welcome, Scott! Do us fanboys proud!

Tags: scott-steinberg, sony

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Reader Comments

(Page 1)

1. This dude is a badass, and maybe one of the few marketing people in the industry that aren't replaceable with another talking head clone. Hopefully he'll be behind a _real_ marketing campaign and he'll force Sony to start airing commercials that show games (what a novel idea right?). The televisions spots I've seen lately for HS are exciting and we need 10x the commercials to quell the noise from Halo3.

Halo3 has a marketing blitz like I've never seen before. Too bad the beta testers are saying COD4 is more fun.

Posted at 4:26PM on Sep 17th 2007 by Popfrogs

2. All I could think of was the audio clip for SEGA everytime you started up Sonic. Good time good time.

Posted at 4:29PM on Sep 17th 2007 by H2Os

3. @ popfrogs...

i actually saw a PS3 game commercial for the first time yesterday.

for heavenly sword.

the commercial was awesome. and i saw it twice.

wonder if steinberg is onto something! B-)

either way, sony should keep it up.

it was playing during the football game....millions of viewers.

Posted at 4:34PM on Sep 17th 2007 by Justin

4. @3 - I haven't watched TV much for a long time, but though I do like their marketing aggression, I hope they are appealing to the right demographics. Heavenly Sword seems good for football games, but maybe better for a movie channel and makes the people watching an action thriller want to do those stuff themselves. It would be a bad idea to air an ad for RPG during football games.

I hope Mr Steinberg uses smart marketing like Apple and really advertise the abilities of the PS3 and PSP instead of alluding that it is "B3YOND".

Posted at 4:45PM on Sep 17th 2007 by ruibing

5. @2: Hahah...yeah that really stuck. "Sayyyy-guuuuuhhh"

Posted at 4:46PM on Sep 17th 2007 by Popfrogs

6. @ Justin - It's about time. I've wrote Sony a few times complaining that they don't show commercials on television, and when they do it's at random times of day. Plaster them in places that people actually watch, like the game you saw, or on MTV, or durring (insert random popular evening network television show here).

Posted at 4:47PM on Sep 17th 2007 by Wonderflex

7. @4 I call BS. I loves me some RPGs and some football. If only they would make a jRPG/Football game. Hot, scantally clad, japanese anime chicks tackling each other ... on a field of jello. Yeah okay, you guys dont need to know what my dreamms are like, but I am sure you get the picture.

Posted at 4:52PM on Sep 17th 2007 by JerJerBinks

8. @6

But that would cost..*gasp* money!

Posted at 5:00PM on Sep 17th 2007 by H2Os

9. Not surprising, this guy seemed to be a fan of the PlayStation Brand. I remember a few months ago, he called the Wii a Fad and said the PS3 would ultimately win.

Posted at 5:03PM on Sep 17th 2007 by Jeff

10. @9. In my opinion, the Wii is a fad, and it's suffering the same fate as the Gamecube...not enough 3rd party titles. When people talk about the Wii, what do they mention? Wii sports. Metroid. LoZ. All first party titles. This leads to the 432nd Mario game, and many people are tired of their stale IPs.

Feel free to flame, just stating what I see.

Posted at 5:18PM on Sep 17th 2007 by Popfrogs

11. Am I the only one who feels these sites need a new comment system? Like allowing us to do replies like in Joystiq versus doing @ all the time. Kind of funny trying to go through pages of comments to find people alluding to your name or one (or more) of your comments.

Posted at 5:35PM on Sep 17th 2007 by ruibing

12. @11: Hey, it worked for Digg for what, 3 years or so? They just now got around to adding a proper threaded comment system like Slashdot.

But yeah I agree. We need a better forum here.

Posted at 5:36PM on Sep 17th 2007 by Popfrogs

13. I bet UKResistance are feeling a bit blue right now. They are the laughing stock of the Internet. LOL.

Posted at 5:42PM on Sep 17th 2007 by Mak

14. "Karraker's throne", thought they were talking about some kind of new game first:)

Posted at 7:28AM on Sep 18th 2007 by Mani Shakib Pour

15. @1

Yes by far COD4 Beta blows Halo out the water! I honestly feel it's going to pwn when it comes out!

@5

LoL when you said that it made me want to hook up my Sega G and play Sonic again LoL I'm excited bout this guy joining the team hopefully he'll get Sony's marketing on the ball! THEY NEED HELP!! LoL

Posted at 9:47AM on Sep 18th 2007 by Byron517

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