According to Tech Analyst Tim Bajarin (with Creative Strategies), people set a price ceiling of $399 for new electronic items and anything above that ceiling will not only get infested with rats (damned crawlspaces), but won't be able to sell in volume. They cite the iPhone as a suffrant of this concept as well as the PlayStation 3. No, suffrant isn't a word, but it should be. It's a new way of saying "one afflicted by suffering" or something. This price ceiling isn't end-all, that is, televisions and computers are exempt from the ceiling because those are "worth" the extra cash.
What we thought was interesting was the coupling of the $399 price ceiling and the
rumored price drop of the PS3 to that sweet $399 mark. If that's what it takes to sell volumes, there might be more behind this analysis than meets the eye. Still, most people reading this site are exceptions to the rule -- we nabbed the PS3 before this price ceiling, but then again, we don't exactly constitute "volume" sales. Do you guys think PlayStation 3 sales will skyrocket if the price hits $399?
[via Joystiq]
1. Of course!! If you look at the recent price drop after the E3 announcement having the price drop to 399 would only push for consumers to buy! Expecially if they did this during the holiday with solid games coming out like Uncharted, MGS4 in early 08! I believe if Sony would've marketed early on better then what they did they could've sold more then but its ok, I believe they'll make up ground this holiday!
Posted at 11:07AM on Sep 12th 2007 by Byron517