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Sony pleased by recent PS3 sales climb

Sony has responded to this month's NPD reports on sales. "We were obviously very pleased to see that PS3 sales increased with 159K units sold at retail for the month of July, which puts us up 61% over June numbers." Impressive! Although the PS3 didn't outsell the Xbox 360, it got close (the Xbox 360 sold 180k).

The sales increase is most likely spurred by the recent price drop, but also the upcoming library of games that will be arriving on the PS3. However, it seems unlikely that Europe will receive a price drop. In a statement to Next-Gen, the always outspoken David Reeves admitted that a price drop so early in the game would be like admitting defeat. "Had we gone down in price in July, that's three months after we launched PS3. It'd be kind of like saying, 'hey, we failed.' But we didn't. We've been selling through much more than we ever thought we would be, even in Germany. If [a price cut is] what they want to do in the US, fine... But we don't need to do it in Europe."

With games like Warhawk and Heavenly Sword available in the coming weeks, it'll be interesting to see how Sony's next-gen platform fares. Until then, Sony can enjoy the still-incredible sales of PS2 hardware and software.

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Reader Comments

(Page 1)

1. WTF is going on with PS3 advertising? It is virtually nonexisant! Did Sony lay off their entire marketing department? Because I haven't seen a single PS3 ad since Motorstorm was released! You'd think the with the 60 GB price reduction that it'd be all over the media. It's called getting the message out guys and it often works. Micro$oft are masterful at this while Sony's marketing sucks!

Posted at 1:05PM on Aug 24th 2007 by gamingeek

2. Nice spin.

Everyone expected the PS3 to finally outsell the 360 due to the 360's bad press, and the fire sale Sony did at E3.

To spin this any other way then a disspointment is amazing.

Posted at 1:11PM on Aug 24th 2007 by Knight Marquise

3. Um... when is this U.S. price cut supposed to come?

Posted at 1:12PM on Aug 24th 2007 by Tony

4. @gamingeek

err I dont recall seeing any 360 ad's recently. Oh, and the the 60 GB SKU price drop was all over the media. PS3 Being number 1 on amazon.com for quite a while is advertising in itself.

Posted at 1:12PM on Aug 24th 2007 by EDGE

5. @2

A 61% increase over June is good news indeed.

Posted at 1:14PM on Aug 24th 2007 by EDGE

6. @gaiming geek

actually, i did saw an ad. about the starter pack for ps3. apart from that we get loads of advertising in eruope, when there is soccer games and stuff

Posted at 1:16PM on Aug 24th 2007 by HJrAS

7. The PS3 is wiping the floor with the 360 in Japan, just a matter of time before it picks up momentum in other countries. The writing is on the wall.

Posted at 1:18PM on Aug 24th 2007 by EDGE

8. @EDGE

That all I see is XBox 360 ads. For Madden 08, for Bioshock, for Halo 3. No ads for Warhawk, Lair, or Heavenly Sword on TV I have seen. Sony is as bad as Nintendo with the lack of support ads for their big games coming out, I am looking at you Metroid Prime 3.

Posted at 1:25PM on Aug 24th 2007 by RPGJock

9. I would have figured it would outsell the 360 in July but I guess not.

The price cut was after E3 right? If they announced it at the beginning of July it might have surpassed 360 sales.

Posted at 1:26PM on Aug 24th 2007 by Andy

10. @8/RPGJock

I think Sony should save their advertising dollars for the holiday season and spend ad money on games like Uncharted and LBP.

Posted at 1:31PM on Aug 24th 2007 by Andy

11. i think i have never seen in my whole life a playstation ad in quebec, canada
i saw xbox and wii ads, but never from Sony
i hope sony will try a little here as long its not "this is living" incredibly stupid european ad

Posted at 1:38PM on Aug 24th 2007 by coplice

12. @10

No doubt Bioshock/Halo 3 played into the mix, as will new PS3 games, but lets face it, the 360 is still the cheaper console, cheaper for a reason ( if you know what I mean ).

Nobody can doubt the PS3 has been battling in sales, until now, seeing the 61% jump is massive, and the PS3 sales will only get better.

Posted at 1:40PM on Aug 24th 2007 by EDGE

13. http://news.bbc.co.uk/1/hi/business/6961737.stm

An easier climb on the books perhaps?

Posted at 1:42PM on Aug 24th 2007 by Phil

14. we got them for sure in July by looking at the numbers, August will be the 360 by a small margin. I do expect the 360 to be on top for the next two months b/c of the mainstream game called Halo coming out.

Posted at 2:02PM on Aug 24th 2007 by grassroots

15. Yeh proud new pS3 owner

Posted at 2:14PM on Aug 24th 2007 by Jam

16. Welcome Jam!

Posted at 2:22PM on Aug 24th 2007 by Andir3.0

17. There's no question that a 61% increase is great news for the PS3, however, I'm still left asking a few questions:

First off, will these sales be sustainable once the 60gb models are all gone? I'd love to see a breakdown of how many 60gb, and how many 80gb were sold.

Will the holiday line up be enough to keep those sales just as high (if not higher)? I've heard nothing but good things about Heavenly Sword, and Warhawk, but Lair has been getting mixed reviews. Let's not forget that they'll be up against Halo 3.

As for Japan, while the PS3 is currently outselling the 360, but the 360 did have a headstart, and that likely means they're on fairly even footing as far as install base is concerned. That won't last - the PS3 will likely surpass the 360 on that front soon unless Microsoft pulls an amazingly large rabbit out of their hat.

I guess the point I'm really getting at here is this: Yes, the sales boost is good news.... but don't plant your flag until you make it all the way to the top of the mountain.

Posted at 2:25PM on Aug 24th 2007 by Mike

18. @ poster

xbox 360 is only outselling ps3 in america (not exact figures). in the rest of the world, ps3 is winning (not exact figures). sony doesnt need to spin this b/c they have two systems selling. did everybody 4get the console that is second to wii- PS2! the writing is on the wall alright and it reads...
"There are no games comin out for the 360 starting summer 08"
can anybody name a good one?

diclaimer- i am in no way an expert (except on GH2) and neither are you. i own a ps3 and a wii.

Posted at 2:33PM on Aug 24th 2007 by Jay Are Baboon

19. FYI- PS3 has sold over a million units is japan. xbox 360 is ALMOST @ the 500k mark.
poster, are you sure the lack of sales in japan is made up in america?

Posted at 2:37PM on Aug 24th 2007 by Docta

20. Poster, and Jay Are Baboon,

http://www.maxconsole.net/content_img/wiisallsss.jpg

That chart shows roughly what each console has sold in each territory. The writing is actually on the chart, and it reads: "The Wii will step on your face and slap yo mama's ass with it's sales"

Posted at 2:41PM on Aug 24th 2007 by Mike

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