While acknowledging that other factors like decreasing production costs, industry pressure and a need to increase its install base contributed, Maguire said Sony has been considering this model since the PlayStation 3 launched.
Of course, the main complaint against the PlayStation 3 has always been its price, but Maguire thinks the lower-priced 40GB model will appease the haters. "If the product was too expensive, of course they're going to feel 'anti,' but now I imagine there will be some changing of attitudes," he told MCV. It's true, the 40GB model's price is much closer to the Xbox 360's, only with a lot more features. However, only time will tell if the move will help Sony recapture the lead in the console wars.