David Jaffe's new game development company, Eat Sleep Play, has had its logo revealed on the Level-Up blog. While we were in two minds about the company name (Jaffe Cakes is still up for grabs!), we're even less sure about this logo. Jaffe explains it to the Level-Up crew, drawing parallels between the games he plans on making and ... soda.
This is where the confusion begins. This logo makes us think of beer more than soda. Also, where's the drink? Having Eat Sleep Play on the bottle cap of a drink doesn't make much sense to us. But what do we know? We're no sales gurus. It looks pretty though, right?
This is where the confusion begins. This logo makes us think of beer more than soda. Also, where's the drink? Having Eat Sleep Play on the bottle cap of a drink doesn't make much sense to us. But what do we know? We're no sales gurus. It looks pretty though, right?
1. I believe this has everything to do with the double speak of the small games they are going to be creating. The games that they will be able to "pop" right out one after the other with only a few months lead time.
That's my opinion though.
Posted at 6:42PM on Oct 17th 2007 by Ed