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Posts with tag australia

SCE Australia boss talks 40GB PS3

After announcing that the 40GB PlayStation 3 is headed to Australia, Sony has set some lofty expectations for the new console in the region, Michael Ephraim told Gamespot. The Sony Computer Entertainment of Australia managing editor claimed that while Sony has sold 83,000 units since its launch in March, it expects to meet or exceed that number by the end of the year.

Ephraim also continued Sony's recent tactic of downplaying the significance of the lack of backward compatibility, he also said that at this point, the PS3 and the Wii should no longer be compared to each other. "Nintendo Wii should be compared with PlayStation 2 for the functionality, the experience, and the demographic it appeals to. Consumers in that space will compare between a PS2 and a Wii, not a Wii and a PS3 – they're just completely different animals," he said.

This isn't the first time Sony's said one of its products isn't in direct competition with Nintendo's, but it'd be interesting to see if it'd be singing the same tune if the sales numbers were reversed.

40GB PS3 headed Down Under

After finally taking the wraps of its new 40GB PS3, Sony has now confirmed its new system will also be headed to Australia beginning Oct. 11 for A$699.95.

While we're sure this news will overjoy Australians who've been impatiently awaiting a more affordable PS3, there's still no word yet whether they will also see the lower-priced 60GB PS3 bundle like their friends in the UK. Either way, it seems Sony has taken care of the largest regions at this point, and it will be interesting to see what other markets are next in line.

Australian starter pack no longer available August 31

This is important if you live in the land down under! You had better strike while the iron is hot, as Sony plans to phase out the special starter/bundle pack in Australia after August 31st. The starter pack is a pretty good deal, containing two games, two controllers, and the 60GB model all for the regular price of a system. Europe need not get worried, though. Sony has assured the world the deal has no time limit in Europe.

Are we sort of annoyed that this deal is being removed from Australia a matter of weeks after being introduced? Sure we are, especially since Europe gets to keep the deal for what appears to be forever. However, there's not much we can do about it, but we surmise the reasoning is that Australia, while selling the PS3 quite well in its own right, isn't the biggest market for Sony to offer the deal. Backwards reasoning, isn't it not?

PS3 selling great in Australia, says Ephraim

To the rest of the world, the unit count of 50,000 may not seem like many at all. In fact, many people in many parts of the world would consider such a low number a "failure". However, in Australia, the opposite is true. Sort of. Are you ready for some PR-speak that should be looked at objectively and dissected as if in a science lab? We are, so let's go.

Managing director of Sony Australia, Michael Ephraim, is taunting the competition by claiming since its launch on March 23rd, the PS3 has been the best selling next-gen console week after week (excluding last week). It has sold 50,000 units since launch and triumphantly guffaws at Nintendo's paltry 100,000 units sold since the beginning of December 2006. Can you find our sarcasm?

We're not telling Sony to "shhh" or anything, as the numbers do seem to support their claim on a weekly basis. Since the PS3 launched (and many people may have already picked up a Wii by then), it has been selling the best of the three down under. We just wonder if the system will continue selling as it is there and if the upcoming end to the game draught will boost sales significantly. Even if the console is being marketed as a Blu-ray player in certain stores.

Ouch! PS3 finishes last in Australia?

Well, darn it all. We could've sworn things were looking good when we got this post up. Well, sure, we noticed that PlayStation 3 titles pretty much monopolized the software sales for a little bit, but that's not what should be counted on to deem a system's launch a success. Hardware is truly what counts and those numbers fell behind the competition, as you can see here. So, yes, the PS3 finished last in Australia, but they didn't lie about breaking records.

See, the record Sony claims to have broken over the launch time in Australia was the retail surge. They generated more retail business than any other console, but that was definitely a mask for the truth: they didn't sell as many units. They got business, they got the dollars, but they didn't get the install base and it's clear that's what's going to matter in the end. Alas. We're curious to see if any of the high-profile titles will draw in some more unit sales, or if the supposed price-drop will help greatly. Due to the loss of the 20GB model, who knows. See, we can use a ton of links too!

Australia launch a success!

The EB Games in Rockhampton, uh... Australia (we don't know the provinces of down under, sorry!) has reported that the PS3 launch was an utter success. The store opened at 11PM last night, which made it the first store in Rockhampton to provide the console. How many people were waiting? Around 30. Might not sound like much, but when you realize that the console cost each Aussie AU$999.95, there was a lot of money going around in a couple of hours.

Couple this with the rumor of PS3 allocations to Australia being as low as 11,000 units, the whole of the island continent may sell out of the PS3 this week. Surely there are 11,000 people willing to snag the system and get on board, [email protected], playing online, watching Blu-ray, etc? There's a lot of people joining the PlayStation 3 ranks, so, uh, good job on having a nice launch, Australia!

[Thanks, Alex!]

PS3's plan for Australia: demo, demo, demo!

The Australian market has to pay a hefty fee for their PS3's -- think around the one-thousand mark. With that in mind, the Sony reps down under have a lot of swaying to do in an attempt to prove to consumers that the PlayStation 3 is the wave of the future. Their main way to do this is to get the consoles into as many demo units as possible so as many people as possible can get a hands-on impression Sony's new system.

We've already shown how Australian retailers are going all the way in support of Blu-ray, so this push for the PS3 is just another step to qualify the price of the system. According to Michael Ephraim of SCE, "the key retailers -- Harvey Norman, Domayne, JB, Myer -- all these stores that I have just mentioned sell consumer electronics and they see the benefit to selling PS3 properly because they will sell Bravia (TVs), MP3 Players (and) Walkmans. Demo is the way to go. It is a strategic direction I have given the organisation as far as marketing dollars, retail co-op dollars." Righteous. Personally, I wouldn't be able to snag the PS3 for a four-figure amount and few people will (unless the conversion rate is a lot different than assumed). All we can say in this situation is, "Good luck, Sony..." It's going to be a hard sell, fo' sho'.

Sony Australia boss talks about the upcoming PS3 launch

Ever since a solid date has been constructed and set in stone for the European "and beyond" launch, there's been a fair share of hubbub regarding console price, game releases, competition and the best kind of lunch meat. Regarding many of these questions, Michael Ephraim, boss of Sony Australia, sat down for a short Q&A session. Here are the highlights, in Q&A form.

Hey man, why no 20GB SKU?
  • "If you look at PS3 sales in the US, and if you look at the sales of our competitor's format, the lead SKU has sold disproportionately better--it makes up about 97 percent of all sales...this also simplifies our manufacturing."
So... are you dropping the lower-end model completely?
  • Depends on demand, but what Sony has heard from people is to go with a single SKU. However, if sales drop off because people wanted the 20GB model and won't drop the extra bit of money, they'll bring it back.
How are the supposed 1 million units for the PAL territories being allocated?
  • Since Australia does about 5-7% of Europe's sales, they're planning to get "their fair share" because of the significant percentage of sales ("we are significant--we're not a 1 percent market"). They're also prepared to handle any shortages.
Are you concerned about the PS3 being the last console to enter the market?
  • Nah... the PS2 install base in Australia is over 2 million, whereas the 360 is hovering around 150,000. The Wii? He didn't say. In any case, about 30% of the people will probably adopt the next-gen Sony product (some sort of marketing concept... can't remember), which is a pretty nice number.

Sony Australia says "well... better late than never"

When the PS3 launches in Australia, will it be too late? There were concerns that it would be too expensive and too late, following well after the 360 and the Wii (which launches Wednesday at midnight). Sony casually brushed such arrows away with its Cloak of Indomitable Ego +3, a pretty powerful accessory indeed.

Nic Foster, GM for Sony Australia and New Zealand, or SCEA&NZ (not really), said this about the competition... well, the Wii: "The Wii-type functionality is more just a sub-element of what the PlayStation 3 offers...Wii is a core gaming device. It's a more fun, intuitive sort of product to pick up, where the PS3 is a broader entertainment solution; so you can have your fun, enjoyable gaming ... but then you have a whole suite of other applications ... such as Blu-ray media playback, the ability to access your music, access your photos and the interoperability with the PlayStation Portable." He also said that gamers know what they want and they'll probably end up with both a Wii and a PS3.

So, what'll the system retail for? I feel bad for you Aussie's (is that appropriate?)... you'll be put back either $829 or $999 -- the Wii is "only" $400. The 360 is $650. That's rough. Any readers from Australia? What's your take on this? Will you get both the Wii and the PS3, or will you get one or the other? None of the above is also an option. You may begin.


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