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Posts with tag PS3

SCEE announces new 40GB PS3 to launch at €399

It's official. Sony Computer Entertainment Europe has just announced a new 40GB PS3 which will launch in Europe for the price of €399. It will be available starting October 10th. As predicted, the new model features two USB 2.0 ports rather than four and no longer includes the multi memory card port. Strangely, the model also loses backwards compatibility support for PS2 games.

The existing 60GB Starter Pack will be reduced in price to €499. It will be on sale "while stocks last," as the 60GB model is being phased out, as it was in America. Update: Patrick Seybold from Sony Computer Entertainment America has no real comment about the 40GB model being made available in the US. "We have not made any announcements for new SKUs or configurations for our territory." We're willing to bet we're going to hear something soon.

Continue reading SCEE announces new 40GB PS3 to launch at €399

PS3 brand campaign begins this week

"We should probably advertise this thing," someone said at a meeting of Sony executives.

And then it happened! A new "brand campaign" begins this week for the PS3, one that we hope is absent of creepy crying babies. According to a recent update, "the theme of this year's campaign uses computer animation to model key PS3 iconography in a black onyx world." One reader theorized that this mysterious logo may play a role in the upcoming advertising. We doubt it -- but it certainly sounds plausible.

Sony will most likely focus on their big holiday line-up, which includes Ratchet & Clank Future and the new IP, Uncharted. In addition to the usual key selling points of the system (Blu-ray, PSN, etc.), we hope that Sony will also run advertising to promote a potentially price-reduced machine. A $399 price tag would certainly look quite attractive.

PS3 labeled "best media center" by EISA

Seems Sony can jam another feather in its cap and cluck about another award today. The winners were announced for this year's EISA awards (European Imaging and Sounds Association) and the PlayStation 3 walked off with the award for best multimedia device. From the official announcement on the EISA site, "Sony's PS3 is a wonderful example of a powerful media centre, thanks to its inclusion of an audio-video-photo player as well as a web browser to navigate, download, play and chat on the Internet. In addition there's a 60GB hard disk for content storage, plus Ethernet, Wi-Fi and Bluetooth connectivity, and four USB interfaces allowing connection of external hard-disk storage and USB accessories such as keyboards."

They continue to gush about the importance of Blu-ray and how, above all else, the system is a "worthy heir to the grand PlayStation heritage." We're glad that, for once, the PS3 isn't rated an over-priced piece of hardware or a product that has already failed. We'd like to think that the opinion of the EISA is the least biased and a lot more convincing than one Japanese author, or a single journalist. We're happy for you, Sony, just don't forget that you've got to make the PS3 a gaming console above all that other useful stuff!

Sony has run out of 60GB PS3s -- get one while you can

Well we knew it wouldn't last forever. Sony has just confirmed with GamePro that they have run out of 60GB PS3s in their warehouses -- the only 60GB units left are ones that are in the retail channel now. This means that if you want a $499 PS3 with full backwards compatibility, you better hit up the shops soon.

According to David Karraker there is still 'ample supply' left in the retail stores, but with the holidays fast approaching and some fantastic games hitting the PS3, don't expect that supply to stay ample for that long. Still no word on whether Sony will keep the 80GB PS3's price at $599 once the 60GB SKU runs out of stock completely, but GamePro is agreeing with Michael Pachter that Sony will probably drop the price on the 80GB unit before Christmas.

Sony pleased by recent PS3 sales climb

Sony has responded to this month's NPD reports on sales. "We were obviously very pleased to see that PS3 sales increased with 159K units sold at retail for the month of July, which puts us up 61% over June numbers." Impressive! Although the PS3 didn't outsell the Xbox 360, it got close (the Xbox 360 sold 180k).

The sales increase is most likely spurred by the recent price drop, but also the upcoming library of games that will be arriving on the PS3. However, it seems unlikely that Europe will receive a price drop. In a statement to Next-Gen, the always outspoken David Reeves admitted that a price drop so early in the game would be like admitting defeat. "Had we gone down in price in July, that's three months after we launched PS3. It'd be kind of like saying, 'hey, we failed.' But we didn't. We've been selling through much more than we ever thought we would be, even in Germany. If [a price cut is] what they want to do in the US, fine... But we don't need to do it in Europe."

With games like Warhawk and Heavenly Sword available in the coming weeks, it'll be interesting to see how Sony's next-gen platform fares. Until then, Sony can enjoy the still-incredible sales of PS2 hardware and software.

Bladestorm bundle to invade Japan later this month

Yet another PS3 bundle is heading to Japan. This time, it's for Motorstorm Bladestorm. For 61,886 yen ($536), Japanese gamers (and importers) will be able to get a 60GB system, game and soundtrack. For those that already have a PS3, they might be interested in the much-too-expensive Bladestorm limited edition bundle, which includes the game, soundtrack CD, art book, and calendar. All for a whopping 9,980 yen ($86).

Previous PS3 bundles included Koei and Namco's Gundam Musou, and Sony's Minna no Golf 5.

PS3 sales annihilate competition in Denmark

No, something is not rotten in this Denmark. In fact, for Sony, something is downright flowery in this Denmark. According to this Danish website, the PS3 is selling incredibly well: it's reportedly outselling the Wii in a 3.5:1 ratio and the 360 by a 6:1 ratio. Granted, the actual number of consoles isn't mentioned (but we should mention we love italics in this post), so it could be a case of spin. We don't like thinking that way, though, so we're going to consider this good news, as anyplace welcoming the PS3 into their home deserves a friendly pat on the back.

Will these results transfer over to worldwide sales in the coming year? There have already been estimates that the PS3 is going to outsell the 360 in the US, at least, estimates for July. We doubt the PS3 is going to overtake the Wii in sales for a little while longer, but that really depends on the media's continued support of the Wii. Perhaps, a few years from now, the millions of people with their PlayStation 3's will look on Denmark with starry eyes and say "It all began there."

[via PS3 Forums]

Korea and the PS3: destined for love, or marketing bust?

Korea is full of developers that desperately want to make a mark on the console world. While neither were fantastic, look at the impressive graphics that graced the ambitious, but ultimately shallow and annoying, Magna Carta for the PS2, or the broken remake of Astonishia Story for the PSP. Korean developers want to get involved in consoles, since people seem more and more interested in buying them. Korea gets the brunt of their attention from their PC endeavors, so we've got to ask: is Korea going to show a stronger market share with the PS3 and maintain the popularity of the PSP, or not?

Since Gamasutra posted a pretty lengthy look at the history of consoles in Korea, we're going to give the abridged conclusions here. By all means, check out the full article since it's really quite entertaining. As far as the PSP goes, it's still fairly popular, but mainly used for watching movies while on subways, etc. It's not much of the "short burst" gaming system, which is why the DS has gained a lot of ground there.

The PlayStation 3 has hit a wall in Korea, since most of the "hardcore" crowd have already put their money on the 360. All the negative pre-launch press didn't help, either. The system's still selling, but until the big titles hit, it's not going to have any remarkable sales numbers. The PS3 may, in time, ride on the success of the PS2 in Korea, but until that time, there's nothing fantastic going on. In short, Sony's got to step up to the plate and deliver some good marketing strategies in Korea or else even those Korean console developers will stop trying and that would be a shame, stamping out potential.

Only 0.2% of PS3s are faulty according to Sony

Much has been made about the X360's hardware failure rate (which Microsoft won't release hard numbers on) and the accompanying lawsuits/warranty extensions, so it's been interesting how few stories we've heard about PlayStation 3s dying. Turns out the reason we haven't heard about widespread PS3 hardware issues is because, well, there aren't any.

Speaking with Spong at this week's Edinburgh Interactive Festival, Chris Deering, the founder of SCEE mentioned that the failure rate for the PlayStation 3 is a teeny-tiny 0.2%. Industry standard for hardware failure rates on consoles has historically been 3-5%, so the PS3's fantastically low failure rate really showcases how well Sony designed the system. Old Ken may have been crazy, but he was one hell of an engineer.

[Via N4G]

Is the PS3 indestructible?

To start with, we'd never recommend doing any of these to your PS3. We wouldn't do it to ours, even if these tests are, in fact, true. With that disclaimer, let's talk about the "108 hour" tests a set of PS3's went through to see how much the system could handle before failing. How much could they handle? Apparently, everything. PS3's were played for 108 hours straight, switching between games and Blu-ray movies. If you want a more detailed list of the test's parameters, they're here. Three scenarios all came with the same result: the PS3 freakin' rocks.
  • In a standard living room, the PS3 was perfectly fine except for a strange noise coming from the disc tray after 12 hours. Nothing surprising there!
  • The PS3 was put in the back of a freezer van for the second test, where the temperature gradually went from 50 degrees to 0 degrees (Fahrenheit). When the temperature reached zero, the PS3 started to become sluggish and eventually, the screen blacked out. However, this was due to a power cord getting a bit too moist -- the PS3 still worked fine.
  • Placing the PS3 in a hot sauna seems like a terrible idea -- where the temperature went from 100 to 120 degrees Fahrenheit over time. After 64 hours, there was a slight burning smell and after 108 hours, the console was extremely hot (no, really?) but the console still worked fine after 108 hours.
Amazing stuff, really. Again, we would never try to play our PS3 for 108 hours straight in our living room, let alone a freezer or hot sauna. Nor would we recommend you doing so! We'll take this test and their results with a grain of salt, but we have to admit -- our PS3's haven't had any trouble despite how long we've played them. So either the PS3 is indestructible, or it has every disease known to man. Anyone on their second PS3?

Son saves his Dad's life - wants a PS3 for it

Usually when you hear stories about the PS3 on the local news, it's because somebody got stabbed for one or an old lady got punched in the face over it or something -- kind of depressing really. So we were stoked when we saw GamingTarget's story about a 9-year-old boy who saved his father's life and decided he deserved a PS3 for the heroic act.

According to the news segment, 9-year-old Matty Lovo was able to gain control of a 100,000 pound tractor-trailer after his dad passed out behind the wheel. He used the truck's CB to call for help and a second driver was able to come and bring the truck to a stop. His grateful father was interviewed by the local news agency, and said his son "keeps telling me he thinks he needs his PlayStation 3 now for a reward."

Seems like a pretty reasonable trade -- your son saves your life, you drop 500 dollars (or 600 if you're feeling extra thankful) to get him a PS3. Best part of the story though? When the co-anchor on the news show admits he has no idea how to use his own PS3. Pure Ron Burgundy right there.

Australian starter pack no longer available August 31

This is important if you live in the land down under! You had better strike while the iron is hot, as Sony plans to phase out the special starter/bundle pack in Australia after August 31st. The starter pack is a pretty good deal, containing two games, two controllers, and the 60GB model all for the regular price of a system. Europe need not get worried, though. Sony has assured the world the deal has no time limit in Europe.

Are we sort of annoyed that this deal is being removed from Australia a matter of weeks after being introduced? Sure we are, especially since Europe gets to keep the deal for what appears to be forever. However, there's not much we can do about it, but we surmise the reasoning is that Australia, while selling the PS3 quite well in its own right, isn't the biggest market for Sony to offer the deal. Backwards reasoning, isn't it not?

Let your PS3 drive you to work!

For those not in the know, there's this thing held every so often called the DARPA challenge where people modify cars to drive themselves across the land, instead of having people doing the, er, footwork. Anyway, San Diego based group Axion Racing was tired from making the cars drive themselves -- it was too easy, they said. So they decided to take a PS3 running Linux, slap it into the car, and have it process a series of camera information to assist in keeping the car on the road.

Yet another insane use for the PS3 and the Cell processor, if you ask us. This must be the only console to have such limitless applications, but this one borders on ridiculous. We're not saying it's a bad idea or it's sort of silly, but it has that "if we can do it, let's" vibe. It's an unnecessary way to do things, but Axion Racing is going to prove that the PS3 can, in fact, drive you to work if you let it.

[Thanks, Jason!]

Thanks to Hot Shots Golf, Japan sells one millionth PS3

Other than doubling the sales of the PS3 in Japan, Hot Shots Golf 5 teed up to hit the one millionth PS3 sold in Japan the other day. While selling one million consoles in Japan should have been simple beyond belief, Sony should still revel in the feeling while they can. Will the game make a splash on US shores when it hits in a matter of months? Perhaps, perhaps not. As far as Hot Shots Golf 5 goes, it's one of the best-selling PS3 games in Japan to date and we're not surprised. It is, after all, their most popular domestic franchise developed internally. The question now is, will Japan sell 2 million PS3's by the end of the year?

Hidden TiVo-Sony connection draws no comment

Ever since we got wind of the digital TV tuner rumor populated by New Zealand's PS3 head marketer, we've been thinking that it was quite possible to turn our PS3's into DVRs. Possible, but according to Sony's own Dave Karraker, not likely. Sony and TiVo signed an agreement way back in 2001, to end in October 2008, that would allow Sony products to sport TiVo software. The agreement hasn't been used all that much, except for the failed PSX.

Karraker responded to the recent rumors and suppositions that the new digital TV tuner may in fact use TiVO software, saying that "We [SCEA] have no announcement regarding DVR capabilities for the PS3 in North America at this time." TiVo also replied with a "no comment." So will we see DVR capabilities at all? Probably. Will they use TiVo software? Maybe. We'll keep our eyes open and our ears tuned for any further developments.

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