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SCEA creates in-game advertising group, keeps Home free

How does Sony manage to keep stuff like Home free? Seems they decided to create a new in-game advertising business unit to assist in the cost and upkeep of the new "virtual space". Darlene Kindler was appointed to be in charge of the in-game advertising strategies, along with the partnership with Nielsen Media Research from July. As revealed in a recent job posting, in-game advertising is something Sony's serious about. The two companies will share network data from our PS3's and the PSN and work advertising into our virtual lives.

What can we expect? Just about any sort of "dynamic, relevant advertisements" you can think of. SCEA will make sure they're just like ads in real life -- billboards, posters, images on shopping bags or soda cans, things on your TV, and more. While this is a neat concept, we don't know how well it'll actually work. Sure, we could customize our avatar to drink Coca-Cola, but will that really make us want to go buy some? Who knows. Still, promotions like those will undoubtedly let free PSN services thrive.

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(Page 2)

21. So when's Sony going to create a group that finds out how to actually successfully advertise the PS3 itself? ;)

Posted at 8:01PM on Oct 8th 2007 by Ian

22. (Goes to fridge to grab an ice cold Pepsi...)

Posted at 10:28PM on Oct 8th 2007 by Galley

23. Can we deface the adverts like in real life? :)

Posted at 12:58PM on Oct 9th 2007 by Phil

24. Andy:

"How ironic is that, PSN is free and adfree. Xbox Live is $60 and full of ads"

What is your LIVE gamertag? You must be hooked to a different service, because I don't see it "full of ads" when I log in.

Posted at 2:51PM on Oct 9th 2007 by Knight Marquise

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