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SCEA creates in-game advertising group, keeps Home free

How does Sony manage to keep stuff like Home free? Seems they decided to create a new in-game advertising business unit to assist in the cost and upkeep of the new "virtual space". Darlene Kindler was appointed to be in charge of the in-game advertising strategies, along with the partnership with Nielsen Media Research from July. As revealed in a recent job posting, in-game advertising is something Sony's serious about. The two companies will share network data from our PS3's and the PSN and work advertising into our virtual lives.

What can we expect? Just about any sort of "dynamic, relevant advertisements" you can think of. SCEA will make sure they're just like ads in real life -- billboards, posters, images on shopping bags or soda cans, things on your TV, and more. While this is a neat concept, we don't know how well it'll actually work. Sure, we could customize our avatar to drink Coca-Cola, but will that really make us want to go buy some? Who knows. Still, promotions like those will undoubtedly let free PSN services thrive.

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1. Frankly, advertising very very very rarely ever works on me. I mean, sure sometimes it does but for the most part I don't give a crap what kinda coke it is, just gimme the coke.

Posted at 2:35PM on Oct 8th 2007 by DownwardMonkey

2. hey, just so long as advertising keeps it free, i'm down for it in Home.
now where's my Pepsi...?

Posted at 2:41PM on Oct 8th 2007 by Solace

3. if it keeps it free, i dont care.

Posted at 2:42PM on Oct 8th 2007 by Paul

4. This will be fine, provided it's a decently integrated ad. I don't mind logos and stuff, but as long as it's not a 300 foot pixelated axe billboard like R6V got, I won't have any issues with it. Go ahead and try to sell me things, but at least /try/ to sell them, don't just throw a shitty gif image into a game.

Posted at 2:43PM on Oct 8th 2007 by Trev

5. I wouldn't mind that kind of advertising in Home, it wouldn't affect me in anyway. That reminds me, I want some Pepsi.

Posted at 2:53PM on Oct 8th 2007 by Ciaran

6. Mountain Dew put Halo 3 on a drink(actually made a drink). You think Xbox people went and bought some of it? I'm sure they did, heck I even had to try it since it was promoting our life style of gaming! Now just reverse engineer the concept. Instead of putting the game on the produck, put the product in the game. It will work, no doubt about it.

Posted at 2:55PM on Oct 8th 2007 by PGAGolf3r

7. Think of it this way: Xbox Live is NOT FREE. They also have obtrusive ads right in your (inter)face.

Sony is doing things right with home.

Posted at 2:56PM on Oct 8th 2007 by Akamaru

8. yes yes pepsi....mmmm

well as long as home is free and the ads arent intrusive, im cool with it

Posted at 2:59PM on Oct 8th 2007 by Nazim

9. great news!

if it keeps it free, i really dont care!

Posted at 3:01PM on Oct 8th 2007 by roy

10. Like others have said, as long as it isn't intrusive it's no problem. An online virtual world wouldn't be much of a representation of the real world without advertisements. :D

Posted at 3:05PM on Oct 8th 2007 by Egster

11. Why not have in game adds where they could be relevant? Imagine playing GTA 4 on the xbox 360 without the endorsments of coke and so forth and so on and then playing the ps3 version with a slew of endorsements such as nike and coke and so fortha nd so on. IT'd lend itself more to reality on the ps3 version. I say go for it. Now, they hafta be relevant of courrse. I don't wanna see like Family guy or Dane Cook billbords up in my games... No friggin' way.

Posted at 3:21PM on Oct 8th 2007 by gamesblow

12. advertising works in terms of what people stock. While the advert may not work on you directly...just go to the store and see your choices. Largely people will buy brands they are familiar with. Keeping it in the minds of the public.

Posted at 3:30PM on Oct 8th 2007 by Sammy

13. @7

How ironic is that, PSN is free and adfree. Xbox Live is $60 and full of ads.

(until home)

Posted at 3:39PM on Oct 8th 2007 by Andy

14. As long as they keep it in the form of "natural" advertisement, and not actual "your game will start in 5 seconds..." type of shit we have to deal with on the web, then im cool with it.

Adverts don't really affect me anyway, as I usually see something and think "ehh...can't afford that". Cheapo on everything with my poor ass FTW.

Posted at 3:49PM on Oct 8th 2007 by OrganicShadow

15. Anyone remember Enter the Matrix and the Powerade Machines?

In game advertising isn't anything new. I can deal with it as long as they keep it within reason.

Posted at 3:55PM on Oct 8th 2007 by H2Os

16. Ads aren't a big deal, but I wouldn't want to see them in game where the ads would look out of place or break the fantasy. In a game like Gran Turismo ads are fine, but I wouldn't want to see them in something like Lord Of The Rings.

As Home, ads would be fine and might add a bit of reality/realism to the world.

Posted at 4:07PM on Oct 8th 2007 by Neil

17. So long as its Free!

Posted at 4:26PM on Oct 8th 2007 by sicklesdawg

18. Im pretty sure there is a study on subliminal things such as most adverts aimed at males has a Penis shaped object or a breast shaped object (normally car adverts) This is not for gay this is because males react more to sex related things..

I think advertising isn't like " OMG COKE BILLBOARD ... MUST GET COKE" its WAY more subconscious.

Anyway I actually like the idea of Advertising in HOME don't get me wrong but yes i do like Advertising as long as its good and clean. I wouldn't mind going into a Nike Space (seen in previous home footage) and having a look at their new shoes before going out and buying one. Stuff like that is more than good with me.

Posted at 4:27PM on Oct 8th 2007 by Flint

19. would be cool if some how we could click out on something and be taking to their website or get info on that product somehow like in a email sent to a Home computer in your room. Just a thought. I know some times I'll be driving and see a billboard and be like damn some ice cream would be nice right about now.

Posted at 5:00PM on Oct 8th 2007 by drdre74

20. I don't mind something like this in HOME but when it is in an actual game and blatantly out of place it pisses me off. I want to play the game not look at ads. I'm dreading the day when you'll be playing FFXXXII and there will be pop-up ads every time you use an attack or something. "Shiva is proudly sponsored by Chevrolet, the Heartbeat of America"

Posted at 5:53PM on Oct 8th 2007 by Jason

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