And then it happened! A new "brand campaign" begins this week for the PS3, one that we hope is absent of creepy crying babies. According to a recent PlayStation.blog update, "the theme of this year's campaign uses computer animation to model key PS3 iconography in a black onyx world." One reader theorized that this mysterious logo may play a role in the upcoming advertising. We doubt it -- but it certainly sounds plausible.
Sony will most likely focus on their big holiday line-up, which includes Ratchet & Clank Future and the new IP, Uncharted. In addition to the usual key selling points of the system (Blu-ray, PSN, etc.), we hope that Sony will also run advertising to promote a potentially price-reduced machine. A $399 price tag would certainly look quite attractive.