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Sony partners with Infineon, reduces cost of DRAM


Cutting costs is important to any business. But, when you're losing millions of dollars to sell a technologically over-powered console, you need to cut costs as quickly as possible. Sony has been reducing production costs of the PS3 significantly in the past months, and a new deal with Infineon may help the company continue its efforts to reduce its losses. "This deal allows us to combine Sony's chip-designing ability with Qimonda's chip-making ability," Sony President Ryoji Chubachi told Bloomberg. "That way, we can share a roadmap to cut costs."

The DRAM that Infineon will produce will reduce costs for producing a variety of Sony devices, such as cameras, mobile phones, and more. DRAM chips are also used in the PS3.

[Via GameDaily]

Reader Comments

(Page 1)

1. less loss for sony, less cost for the consumer...


thats the way it works right?

Posted at 6:15PM on Oct 2nd 2007 by Justin

2. sounds like this article was just copied from some news report.

Posted at 6:24PM on Oct 2nd 2007 by matjet

3. great cheaper ps3s

Posted at 6:48PM on Oct 2nd 2007 by gangsta4eva

4. This is good news. Its been a while since that $200 loss a console article came out, I wonder how much they are losing or even gaining now?

Posted at 7:25PM on Oct 2nd 2007 by Andy

5. I'm glad to see things are starting to look better for Sony. Now if only they'd stop giving up exclusives.....

Posted at 7:43PM on Oct 2nd 2007 by NoRRODhere

6. This is interesting news-- we see more and more of this, and it shows that Sony is leveraging it's power to keep the ps3 alive. It may be actually good that they started out at a loss and that there has been so much whining about price-- if ps3's were selling like Wii's, Sony would not have had to go to these extremes, or would have taken their time doing it.

They are showing their adeptness at finding and using resources in various ways to ensure the ps3 is bought.

Posted at 9:01PM on Oct 2nd 2007 by John

7. Infineon? That's the same name as the company that (nearly) brought us the awesome Phantom console. Or maybe they're still bringing it.

If I were Sony I'd pick a tech partner with a better name.

Posted at 1:57AM on Oct 3rd 2007 by ck

8. Hello,

Which company is it????
Qimonda and Infineon are two different companies.

Posted at 4:12PM on Oct 8th 2007 by abc123

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