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Analyst predicts 80GB PS3 and price cut for Japan

The chief marketing analyst for Japanese analysts group Enterbrain, has stated that he believes Sony Japan will follow SCEA's lead and will introduce the 80GB PS3 in Japan as well as slash the price of the current 60GB model. He feels that Sony Japan is unlikely to go the Sony Europe route and merely introduce a new bundle, but will slash the price and bring out a new SKU in response to struggling PS3 sales.

While Hot Shots Golf 5 has helped boost the sales of the PS3 by over 200% in the Land of the Rising Sun, the sales still pale in comparison to the Wii and it seems likely that Sony Japan will need to slash prices to help keep the sales spike going. Hopefully they'll take notice of the sales generated by titles like Hot Shots 5 and Ninja Gaiden: Sigma as well and realize that as important as the price of the console is, available and attractive games are really what sells a system.

[Via N4G]

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Reader Comments

(Page 1)

1. when FFXIII comes out, it will do what no price cut can achieve.

Personally I think an AAA title
and no, I don't mean that in a "oh, we have so-and-so exclusive titles" bragging right

Posted at 5:52PM on Aug 6th 2007 by kingofwale

2. This is crazy talk but, can you imagine a region where there are SKU price cute AND plethora of good games? Roll on the Christmas period!

Posted at 5:52PM on Aug 6th 2007 by Ian

3. i dunno why... but i care about Sony succeeding more in Japan than i do in the States.

but we're so far behind by now!!!

and i dun think we have time to wait for FFXIII
that's what i was thinking, that once that game drops, it'll all be over (as in PS3 selling like hotcakes).

but to place faith in that one game wouldn't be wise.
if S-E grows dissastisfied with PS3s market penetration, they just might do the MP route.
and i really dun want that.

Posted at 6:32PM on Aug 6th 2007 by Alex

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