Haze box art steps out of the ... haze
Interestingly, it appears that the main character getting his face smashed in is a key part of the storyline in Haze. If you download the European PSN Haze video that was released last week, you'll see how it actually happens and the importance of the event in the storyline. This combined with hints dropped in various interviews by Free Radical suggests that the beatdown delivered to your character will massively change his view on the world and the direction of the game.
It's great to see the developers putting a lot of attention and care into the storyline, their previous efforts, the Timesplitters series, were fantastic games but had just the lightest fluffiest storylines ever. Meanwhile Haze looks like it's going to rival the Metal Gear Solid series in political and moral complexity. Bring on the Machiavellian plot twists!