- "For Xbox 360, European hardware sales seem to have hit a wall." Screen Digest says Microsoft's console focuses too narrowly on the young male demographic, inundating the market with shooters and other testosterone-ridden titles. The lack of diversity in genre is crippling its sales worldwide, questioning the validity of the console on a worldwide basis. SD says "without year on year sales improving across the rest of the region, the platform could be in jeopardy on a global basis." Of course, most people's anticipated titles for this year are 360 games, so don't worry Xbox loyalists, your system should be fine.
- "The Wii's target market could be saturated more quickly than its competitors as the technology looks increasingly tired by comparison." Caught on the collar of many other analysts and hardcore gamers, Screen Digest feels the Wii will reach as many consumers as it possibly can in a short time, then putter away just as rapidly. With a historical 3rd party abandonment policy, it's up to Nintendo's 1st party devs to keep the system alive. Japanese publishers have even said they don't plan to try very hard on Wii games, planning only to make whatever profit is possible with mediocre ports.
- Regarding the PS3, "the education of consumers as to what is in the box and what its benefits are has not been forthcoming from Sony." Basically, Sony's marketing has really taken a toll on what could've been showcased as the greatest piece of home entertainment ever created (we say this while we stream Arrested Development from our computer to our PS3 and onto our PSP while visiting a friend's house). Aside from that, European developers feel the PS3 will win out due to the strong brand image in the PAL territories. Also, a lineup unparalleled this Fall should bolster sales. SD goes so far to say that Sony "could reveal some unrivaled games which are exclusive to PS3, not least because competing platforms would be technically incapable of offering them."
Wow! Regardless of where you stand in the console "war" you've got to take all this information in as objectively as possible. It is true about the PS3's marketing -- it's been a joke. Nobody knows what makes it so unique. It is true about the Wii -- most third party companies aren't going to try very hard to make standout titles. It's also true about the 360 -- outside of America, it's suffering. It's choking on a narrow genre that can only get so many fans. What do you guys think of the state of the consoles? Let's be nice about it. Will there be any dynamic shifts by the end of this year?