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Sony PlayStation ad garners Hall of Fame honor

Despite all the recent bad press and uncertainty about their future, Sony has a reason to celebrate. Their PlayStation advertisement "Double Life," was selected as an inductee into the Clio Awards Hall of Fame during the Clio Festival, earlier this week in Miami. A Clio is like an ad agency's equivalent to a television Emmy. The "Double Life" ad first aired in the UK in 1999, and apparently was developed in response to a popular series of Apple advertisements at that time. It was directed by Gorgeous Productions in collaboration with ad agency TBWA\London.

The Clio Hall of Fame Award is quite an honor to bestow those in the advertising industry. Since its inception in 1960, only 300 advertisements from around the world have been commended with such an honor. As long as Sony can avoid disasters like the God of War fiasco, we'll see what additional achievements a successful marketing team can do to further the PlayStation brand name and ensure success for the PS3 console.

[Via Joystiq]

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1. What is it with like 3 day old news on this site, I appreciate what you guys do, but when the only news we get is the same news we got 3 days ago on Joystiq it gets boring.

Posted at 11:24PM on May 16th 2007 by lorderk

2. I think this is cool to see and hope that Sony can go back and make things like this again and this time make them for the PS3.

Also things like the commercial for the PS9 are sweet so why can't see that there are the things that make people want there system over dumb one's.

Posted at 11:49PM on May 16th 2007 by Joe

3. Isn’t this like, a really old ad? Or at least the dialog is, I’ve definitely heard it before. Maybe it has new visuals, I don’t recall it that well ^_^.

~Grauw

Posted at 6:28AM on May 17th 2007 by Laurens Holst

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