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Sony CEO: "Wii is wonderful!"

Sir Howard In an interesting interview on the show CEO Exchange (which has not yet aired), Sony Chairman CEO, Sir Howard Stringer, lets loose on a myriad of Sony's challenges and recent failures. Here's a sampling of the more interesting topics that Sir Howard comments on:
  • Sony failed to capitalize on the Walkman for domination in the digital music world (they apparently had an iPod and an iTunes equivalent 5 years before Apple, but they weren't software-centric and were scared of digital distribution being one of the world's largest publishers of music).
  • HD DVD is a "transitional" technology that is in a losing battle to Blu-ray... they only have one thing going for them: an exclusive with Universal. "Good luck to them."
  • The Wii vs. PS3 debate isn't really comparing apples to apples. "Wii is a wonderful device, but has a different target audience. If we fail, it is because we positioned PS3 as the Mercedes of the video game field. PS3 is after a different audience and it can be whatever it wants - a home server, game device, even a computer." The article does not mention arch enemy Microsoft or the Xbox 360.
Hey, Howard, what's with this "If we fail" commentary? Failure is not an option... time to burn the boats. You can read the full article over at Smarthouse.

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Reader Comments

(Page 1)

1. i think that the ps3 is for another users that wants more tech... other things that i think is thast you can use the pps3 for whatever you want and i thinks that the wii is for another market.

Posted at 10:51AM on Mar 17th 2007 by Pizuorno

2. Yea, but why does he look like a douche?

Posted at 12:29PM on Mar 17th 2007 by Arno

3. if you was as succesful as him number 1 would you give a f**k, this comment as is yours was a complete waste of time

Posted at 12:40PM on Mar 17th 2007 by subsonicwaveUK

4. i think he meant "When we fail"

Posted at 1:19PM on Mar 17th 2007 by ibrouk

5. So THAT's Sony's CEO, the equivalent to MS's Bill Gates, i always wondered who that was (never bothered enough to actually find out, though)

And they say that whole "apples to apples" thing NOW, when they only have a 3rd of the Wii's worldwide sales

If they ever surpass the Wii, they will stop using that excuse,

Likewise, if Nintendo ever becomes certain that they will win, they too will stop using the whole "It's not fair to compare them" schtick

Posted at 3:02PM on Mar 17th 2007 by Mr Khan

6. Mercedes of the video game field my ass, who are they fooling.

Posted at 10:13AM on Mar 18th 2007 by Jason

7. One of the few Sony people I wouldn't wish a horrid death upon. He had a great article in the WSJ regarding the infighting between departments, and Kutagari being a douche.

Posted at 11:09AM on Mar 18th 2007 by Warren Frame

8. With Sony, failure isn't an option; it's a way of life.

Posted at 1:09PM on Mar 18th 2007 by Omar

9. I agree with the statement that comparing Wii with the PS3 is not comparing apples to apples. In my opinion, the battle is more between the XBOX360 and the PS3.

Lots of people are currently looking at the short term prospects of the Nintendo Wii. Yes, its a great console, great price, great company ethics, but what of the future? Games? It needs a great deal more support from 3rd part devs before it even becomes competitive. The whole "archive" is an impressive strategy, but they lack the "blockbuster" games i.e. Halo/Resistance/Gran Turismo/etc.

The next-gen "console war" is not won now. Wait until HDTV really penetrates the market and people can utilize the graphical advantage of the 360/PS3.

Sometimes i really wish the senseless bashing of the whole company Sony can stop. Sony is a huge MNC and some its divisions definitely deserve better than what its receiving right now. It's mainly certain individuals/beliefs which are ruining the whole company image.

Posted at 11:22PM on Mar 18th 2007 by wav

10. They only think wii is wonderful because they -together with the ps2 - keep the xbox360 from pulling too far ahead until the ps3 picks up speed. I think neither Sony nor Microsoft are all that concerned about wii in the long run.

Posted at 5:37AM on Mar 19th 2007 by jorma

11. I think both have their merits, but it's funny that a year ago Nintendo had to defend their stance as not being for the same market as the others, and now Sony has to say it.

Posted at 1:46AM on Mar 22nd 2007 by Laydros

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