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Define "How you killed your brand" for us, we'll define "you're wrong"

So, we've received oodles of submissions of the Joystiq post regarding a YouTube video where a 360 advocate, naturally, bashes the PS3 through song. People asked "defend us!" and "let's take 'em down!". Okay. We'll try. First, we have to tip our hat to the creator of the video. It is pretty funny and a decent rendition of one of The Fray's songs. However, it's riddled with audio edits, out-of-context charts and quotes, and blatant fanboyism. Since I don't really like fanboyism (I try to stay objective, but also enjoy setting some flame traps every now and then), we'll go through the video as best we can and say "no, no, no... okay maybe, no" to whatever and ever. Anyway, this is an extremely large rebuttal and we'd like to direct you to the continued link.
"December 12, 2006: Sony claims Wii is "more of a novelty" despite Wii sales doubling PS3 sales". Really? That's fine. The sales weren't quite double at that point. Both were still in extremely limited quantities, albeit the Wii was able to accept more pre-orders. If the quote was from February 2007, then yes, sales are more than doubled against the PS3. Novelty items do sell fast and furious for a while, though, then trail off. Is the Wii a novelty? After we try out true games and not sets of minigames that work well, we'll see. But the Wii is cheap, it's fun for everyone, it's being marketed across the internet as the "it" item for this year. It's got a lot of backing. The only backing Sony's getting is into a corner, with a knife in its back.

The chart depicting "absolute console prices" clearly shows that the PS3 isn't the most expensive console released, as claimed. If the chart weren't so blurry, we'd know if under the heading it said "inflation taken into consideration" or "inflation not taken into consideration". Regardless, the PS3 costs marginally more than the Sega Saturn and whatever the CD-L is. It costs less than the 3DO and NeoGeo -- both are highly acclaimed cult systems. So is the Saturn. Look on eBay. They're respected. Bad chart. Next.

"Microsoft shoots for the moon. Sony shoots for the sun." Sure, Ken Kutaragi certainly has... a way with words, but is this really false? We don't know yet. We've been to the moon (meaning stuff we've seen before, Microsoft) and the PS3 is chillin' there with you right now, but in a few years, Sony will create a gigantic slingshot on the moon and hurl itself right towards Helios, the sun god. Does it not take longer to get to the sun than the moon? Anyone can get to the moon (figuratively). It's harder, costs more, and takes more time to get to the sun. Get it now? Stop taking quotes out of context. Next.

"4D Graphics". Whatever. It's a facetious claim, since 4D doesn't exist in this universe. Using it against Sony is just as facetious and useless.

The XBox Live comparisons... oh, lord... of course. How long has Live been around, growing and maturing, getting updates, repairs, tweaks, and most importantly, created by a company that has pretty much built the computer/world-wide-web world as we know it today? Sony is doing what it can and it's got a pretty competent service -- plus it's free. No size limit on PS-Store files... that's how we can get stuff like Tekken 5: Dark Resurrection in 1080p downloaded. They've got a point with finding friends in games. We'd like that option... but we don't know what's coming in the update in March.

Blu-ray that you don't need? Shut up. Why would you show the 360 with the HD-DVD drive attached to it if you don't care about next-gen formats? If you want to keep playing games on DVD's, you're going to be pretty sorry in a few years when Sony launches their Blu-rocket from your moon base towards the sun. Isn't it nice how using the quotes you used against Sony proves more effective in debunking your lyrical claims?

They use a chart compiled by Kotaku of all blogs (clearly the most reliable and trustworthy...) indicating selling prices of the PS3 on eBay -- averaging well over $2000 before launch and dropping to a $724 average at the end of December. Averages are funny things, you see. Were these based on medians, means, ranges, did they use statistics or basic division? Regardless, part of the lowered average over the course of a month was the saturation of eBay. There were so many PS3's being auctioned there was a large public outcry against these scalpers, so people stopped being stupid and started bidding smart. Sony still got the money from the initial sales, so what does this chart prove anyway? That consumers got sick of scalpers? Nice try.

The Halo 3 against Killzone 2 montage... since this is clearly from a 360 standpoint, do you really think they'd be opening up to another game that was foolishly titled a "Halo-killer"? Saying that Killzone sucked and flashing scores that, in all fairness, aren't necessarily low, is pretty foolish itself. If a game is lower than 5 (5 is "average", you know), then it's not that great. If it's beyond a 7, it at least merits a rental.

Using the Phil Harrison voice-over... while funny for about five seconds, you soon realize it's a clipped and looped audio file completely taken out of context. Pretty poorly. It brings nothing to the table except you like to fiddle with audio files. Good job.

They used another quote from Krazy Ken Kutaragi, but it's cut into two parts and since I don't know if it really was one quote or a mangled edit of two different quotes mashed together, we're going to skip over it. The 360 was released when the PS2 was still at its prime, anyway. So the 360 did have to compete with it. That's how competition works.

Finally, "How you killed your brand" is blatantly false. These guys obviously believe Sony is based solely in the console market. Their PC's are selling very well (thanks for the crappy Vista, Microsoft...) and the Bravia TV's are making up for the slack in other Sony-realms. Sony hasn't killed its brand. It's stumbling, but death is a far exaggeration. We love jumping to conclusions when a system has only been out for a few months too, but let's be realistic and let time judge.

I think that really about covers it. Overall, it seems like another attempt at viral marketing on Microsoft's behalf, whether it was planned and planted or by an overly-zealous fan that hates Sony so much they'd sit down and do this. Hmm, which seems more likely? Whatever the case, that's our rebuttal and we're stickin' to it. Feel free to add your own two cents. We're going to continue building that slingshot so we can aim for the sun. See you next-gen, everyone!

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Reader Comments

(Page 1)

1. Wow! It was an OK article until you got into the Microsoft Conspiracy Theory at the end. Is it so hard to believe that some guy with some extra time could come up with this song.

I agree with most of the article, Quotes were taken way out of context and graphs were too grainy to really see what they were really showing.

Was it a funny song? I would have to say yes. Blu-Ray Movies are looking better and better everyday. I might have to buy me one of those subsidized Sony Blu-Ray players afterall.

Posted at 12:45PM on Feb 26th 2007 by Trogdor

2. @ Trogdor -- oh, I know the viral marketing thing was a stretch =D. I'm going to add a link to a previous post I wrote on a similar topic. Thanks for reminding me!

Posted at 12:49PM on Feb 26th 2007 by ndoerr

3. you shouldn't have made any rebuttal to this video because it just shows you take it seriously. This guy hasn't said anything new in it, just added music. (a very well done job, mind you) You have just added fuel to the fire though because people look at this video and laugh at sony. then they (or I, more specifically) read your rebuttal and continue to laugh at sony. you need to be able to laugh at yourself. out of all the criticism sony gets, and that's enough to get to the point where it's not funny anymore (i sympathize), this piece is actually funny. embrace it.

Posted at 12:52PM on Feb 26th 2007 by Jeff

4. @ Jeff -- we embrace it. First paragraph: "It is pretty funny and a decent rendition of one of The Fray's songs."

Posted at 12:56PM on Feb 26th 2007 by ndoerr

5. I got curious about that chart too, so I ran a google search for "absolute console prices" and a PDF version of that chart was the first hit. Inflation is NOT taken into account. I was really surprised the price of consoles has been that flat.

Posted at 1:08PM on Feb 26th 2007 by Jeremy

6. Major damage control.

Posted at 1:18PM on Feb 26th 2007 by j

7. Formal request for at least 1 scene in the Xbox version of the video to be created:

Photo(s): Xbox360 Premium package contents list without wifi. Photo of wifi adapter for $100.

Audio: MTV 360 premiere with announcer promising wifi "out of the box"

Posted at 1:31PM on Feb 26th 2007 by OrganicShadow

8. I cry for the time you wasted in composing this post, Nick. You could've spent that time on something so much more positive & productive, as you've demonstrated on this blog so many times.

I haven't watched the video, but over the past few months it has become clear to me that paying attention to the system haters (ALL system haters; as a hardcore gamer I own and enjoy all 3 current-gen consoles) only feeds them what they're after, and saps your own energy.

Posted at 1:44PM on Feb 26th 2007 by GRT

9. @GRT
I agree 100% with your post. Nick needs to stop worrying about what some system hater is doing and focus on delivering PS3 stories that are positive and that matter.

Posted at 1:49PM on Feb 26th 2007 by dsr7997

10. "Regardless, the PS3 costs marginally more than the Sega Saturn and whatever the CD-L is. It costs less than the 3DO and NeoGeo -- both are highly acclaimed cult systems. So is the Saturn. Look on eBay. They're respected. Bad chart. Next."

I'm a PS3 fan... nevertheless, I have to point out that you neglected to mention that every one of those consoles was also a colossal failure. "Respected cult system that lost us millions" isn't really the outcome Sony is after for the PS3.

Posted at 2:35PM on Feb 26th 2007 by Chris Putnam

11. I strongly disagree!

The fourth dimension is alive and well, no matter your particular opinion as to what the 4th dimension actually is. ;)


In more relevant news, that was a pretty funny song. Maybe a PS3 owner should write one about how my 360 keeps breaking.

Posted at 3:28PM on Feb 26th 2007 by KilgoreTrout XL

12. What's a bigger joke.. the PS3 or the tools who blindly defend it??

Posted at 3:44PM on Feb 26th 2007 by Jas

13. I made sure to make an extra long post, just to show you how annoying it is.

And once again, PS3 fanboy(s) miss the point and look stupid.

“Since I don't really like fanboyism” Do you even know the name of your site? Hell, this site claimed the reason VF5 didn’t look as good as the BS target renders was because it was also on the 360. You guys are all about the fanboyism.

Regarding the pricing chart, he was referring to this generation. The ps3 costs the most out of this gen. And all of those consoles with ‘cult followings’ that you mentioned were unmitigated failures.

And you must be drinking deep of the sony kool aid to think that the 3DO was EVER a respected system. It was an overteched, unplayable mess. And it is CD-I, not CD-L. Nice knowledge there. The charts isn’t bad, it is simply showing straight facts. Console priced as ridiculously high as the ps3 tend not to do well.

“We've been to the moon (meaning stuff we've seen before, Microsoft) and the PS3 is chillin' there with you right now, but in a few years, Sony will create a gigantic slingshot on the moon and hurl itself right towards Helios, the sun god. Does it not take longer to get to the sun than the moon? Anyone can get to the moon (figuratively). It's harder, costs more, and takes more time to get to the sun”

Actually, Sony hasn’t reached the mon yet since it has yet to MEET let alone exceed the standard set by MS. And don’t pull this “you are buying potential,” bullshit. The consoles are about equal in power. It has been shown time and time again. There is no magic repository of extra power in the ps3 that will make it next-next gen or anything like that. Deal with it.

“Whatever. It's a facetious claim, since 4D doesn't exist in this universe. Using it against Sony is just as facetious and useless.” You don’t know what facetious means do you? Kutaragi made a claim. A bullshit claim that no one could live up to. That’s part of the fucking song, you tool.


“The XBox Live comparisons... oh, lord... of course. How long has Live been around, growing and maturing, getting updates, repairs, tweaks, and most importantly, created by a company that has pretty much built the computer/world-wide-web world as we know it today? Sony is doing what it can and it's got a pretty competent service -- plus it's free. No size limit on PS-Store files... that's how we can get stuff like Tekken 5: Dark Resurrection in 1080p downloaded. They've got a point with finding friends in games. We'd like that option... but we don't know what's coming in the update in March.”

That’s the point. Sony went on about how PNP would be the live killer and it turns out to be almost as bad as online on the ps2. I swear, Sony fanboys are the only group in history that will use the competition being years more advanced as an excuse. It isn’t Sony’s fault the online isn’t as good. Microsoft set the bar too high! Tough luck. Rise to the challenge or don’t.

Don’t get me started on the Bluray bit. For someone who claims to not like fanboys, you seem to exhibit all the signs. Bluray won’t allow for better games. Most games will be able to fit on a DVD9 unless they use vast amounts of last gen FMV, (much like resistance).

About Ebay: Don’t even try to spin it as a positive. If people wanted the ps3 bad enough, they would pay anything for it, like what happened with the wii and the 360. The fact that people were returning ps3’s to stores and that stores weren’t sold out of them shows that the ps3 suffered form reduced demand. Why buy a $600 system if a $400 system is superior in nearly everyway?

Killzone: Sony tried selling killzone as a halo killer. Thus any flack coming its way because of this is their fault. You should also know that the scored the guy showed were actually quite high. A great many killzone reviews were 7 and under. Some went as low as 3 out of ten.

The Harisson voice over is INTENDED to be obvious. It is EXAGGERATIION FOR COMIC EFFECT.

I’m not even going to bother with the rest. It just spirals further and further down into paranoid delusion. You’ve proven once agian why sony fanboys are such a laughing stock. You have no sense of humour, an inflated sense of self importance, and you are perfectly willing to split as many hairs as you need in order to to make your console seem better than it is.

Posted at 4:09PM on Feb 26th 2007 by Pedro

14. Great Article. I need to clear something up though. I wrote the song with literally NO AGENDA. I was bored and thought I would try to be funny. Phil Harrison seemed like a decent muse to that end.

I have nothing to do with Microsoft.

SECOND: The video was done by some guy that snagged the mp3 off of the Gamercast website and put his own, rather rudimentary video montage together. He's apologized, but after a quarter of a million views, how can I be mad at him. It never dawned on me to make a video out of this.

So, as long as you believe me, conspiracy theory debunked.

You guys have put a LOT more thought into this than I did even making it, which I must say is flattering. I'm sorry it came out looking like fanboy-ism. It's really just silliness that turned into an overnight sensation.

Thanks for the views and the hits. Keep up the good work!

Doc Adams

Posted at 4:18PM on Feb 26th 2007 by Doc Adams

15. The only people who care about shit like this are under 20 years old and have nothing more significant to care about in their pathetic lives. Seriously, all this name calling is meaningless in the grand scheme of things.

Posted at 4:23PM on Feb 26th 2007 by humpty

16. Pedro...About your comment with the PS3s being returned to stores and actually being in stock you're not realizing something. After Christmas people have spent a lot of money and are not going to pay 600 for the PS3 right away. Therefore there are PS3s actually in stock.

Posted at 4:32PM on Feb 26th 2007 by Jordan

17. Nick Doerr, you just got owned by the songwriter! LMFAO!!!!

Posted at 4:34PM on Feb 26th 2007 by Mogul218

18. Pedro hit just about every nail on the head.

You poor Sony fans sure are defensive!

And just about EVERYONE outside of the Sony fanboy world knows that the PS3 is trash.

Don't fight it kids.

Posted at 4:37PM on Feb 26th 2007 by Klip

19. funny vid, ps3 is too expensive i would never pay that much for a console when i can get a decent computer for the same price.

Posted at 4:54PM on Feb 26th 2007 by fox619_master

20. Define "How you killed your brand" for us, we'll define "you're wrong". The most important part of an article is its title. By reading this title, I thought the article would actually have debunked most, if not all the claims made by the song. Nick D, your article really falls flat when trying to rebuttal. Its called PS3fanboy, a PS3fanboy would have jumped over the moon to discredit what is being said in the video. You could have attacked MS more on the fact that when PS3 store didnt have a d/l limit, MS copied Sony in breaking up its own limit to be on the same page as the SOny store. To be fair, the article is sopposed to poke fun at Microsoft while being funny to the reader. It fails. Does this site speak for all of the PS3 owners willing to drop $600 dollars on a system that doesn't have a clear future, no. PS3fanboys are heavily blind towards the Sony machine, this site needs to reach and preach to these characters. PS3fanboys are in hiding right now due to the terrible PR statements, and shitty lackluster games, and unjustification of the price of the console. What they need is the constent propaganda on why they choose the right system. Nick D, you listening?

Posted at 5:23PM on Feb 26th 2007 by SfGanja

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