PS3 Fanboy

Scott Steinberg, SCEA VP of product marketing, had a lot of aggressively frank comments to say in an interview with Next Generation. In fact, he comes off quite arrogant, taking pundit jabs at his company's competitors; however, we actually love this no-holds-barred, non-political, cocky confidence that he displays. It's refreshing to hear such unabashed statements such as "[Our] focus and dedication is unparalleled with any other first party company. Our first-party games will lead the way."

It appears that Steinberg's confidence stems from the PS3's strong holiday sales, and then the ending of the format wars. He says now that the "Berlin Wall" of HD-DVD is torn down, they can focus on one less front and work on pushing the company's 2008 line-up of new IP and "comfort food IP." Yes, he actually used the terms "Berlin Wall" and "comfort food IP."

He no doubt symbolizes SCEA's high spirit and rightfully so as he brings out some very good points. Take this one for example, "In the years ahead our games will begin to distance themselves from other next-gen games ... you'll see games begin to tip the scale at thirty gigs, forty gigs, fifty gigs. You can't possibly fit that on HD-DVD unless you want to do the old floppy disk swaps of years past." This is especially a good point since the PS3 will stick in the game for the long run with plans to last ten years. "The pendulum is swinging," he said referring to developers who once worked on the Xbox 360 and ported to the PS3; he believes there is going to be a huge reversal of this dev ritual. In the end, he believes consumers will naturally see the PS3's advantages and will make the right choice when he says, "Once Grand Theft Auto ships on the platform I think you'll see those folks on the side line saying 'I don't want to get stuck with the wrong one. I'm a PlayStation fan. I waited out the HD-DVD thing and I listened to a lot of misinformation. Now I don't need to wait.' There are lots of reasons to jump in, and PS3's by far the strongest choice."

In an interview with Game Daily.biz, Sega of America's VP of Marketing recently spoke on the company's next-gen approach, and more importantly to you fine readers, just how awesome the PS3 is going to be. Of course they talked about the price, but more interesting were Scott's views on Sony's success depending on both the company's ability to market their console to gamers, but also to get the Blu-ray player to non-gamers alike, driving up appeal to consumers who are interested in electronics, yet may not be the biggest game-lovers around. Scott also goes on to discuss his company's recent acquisitions of Creative Assembly and Sports Interactive.