He and Kotick ran into agreement that "young people don't like advertising very much" and that it's a bit early to get too far into in-game ads. What do you guys think? Is it too early for video games to accept in-game advertising on a large scale? Are gamers going to feel the advertisements are intrusive and block them out, just like TV ads? It's up to us to see if this method will ultimately succeed or fail.
[via Gamasutra]
