PS3 Fanboy

The current generation of consoles are more powerful than ever. However, it appears that many Japanese developers are struggling to get the most they can out of the hardware. The real innovators of games technology appear to be coming from non-Japanese studios, from America and Europe. SCE Worldwide Studios boss Shuhei Yoshida admits the disparity of development between East and West. "The technology base has shifted from Japan to the US and Europe," he told videogaming247.

One of the main reasons why Japan has struggled in comparison with the rest of the world comes from the lack of manpower. Studios in other countries can top a hundred, but Japanese studios are still quite small. "That's not the case in Japan. Because they don't have a large base, like the movie industry; there aren't [a lot of people] in the high end of computer graphics. That's making the many great developers in Japan make slow progress."

That's not to say great games aren't coming from Japan, of course. Developers like Kojima Productions and Polyphony Digital have created some real graphics powerhouses on the PS3. Upcoming games from Capcom, like Resident Evil 5, and Square Enix look to push Japan's tech further.

[Thanks, nirolak!]

When Nintendo dominates the NPD charts month after month, it's unsurprising that competitors (like Sony) would want to follow suit. Worldwide Studios president Shuhei Yoshida notes that the Wii has been incredibly successful in capturing the casual gamer -- a demographic that used to be PS2's bread and butter. "[Social gaming] has been massive on PS2 as you know," he tells IGN UK. "Nintendo Wii's success is really helping that, as is the success of music games like Rock Band and Guitar Hero -- they're bringing in these people, creating the style of playing games with your parents, and that continues to be important for the success of the PS3 as well."

While Wii has been doing a great job of introducing gaming to a new audience, Yoshida is hoping that some of the Wii audience will learn to move on to other platforms, such as the PS3. "After they've played a Wii and played some of the games, some of those consumers might try something else. I'm really interested to try and convince those consumers to stay with us."

How will Yoshida be able to capture that audience? He points to the SIXAXIS as just a small part of the strategy: "[it's] really important to us to create a new experience. And that was what we've been doing with the EyeToy camera, the SingStar mic and the Buzz controller. We always look for a new way to give users interaction with games." As for a brand new "dedicated motion controller" ... well, "that's a possibility."

With head held high and a twinkle in his eye, president of SCE Worldwide Studios Shuhei Yoshida continues to beat the drum of PlayStation positive thinking. "All the things are now coming together in terms of the right hardware, cost and pricing," said Yoshida to Videogaming247.

He refers, of course, to the increased hard disk space in the new PS3s which will retail for the same value of previous, lesser gig-happy SKUs. It's interesting to take note of his comment on "cost," which tells us that producing PS3 is becoming more cost-efficient ... possibly due to unpublicized hardware revision. As any head of a company would, Yoshida assures that this year is a strong year for PS3 and that 2009 will be just the same holding scores of new titles both announced and unannounced.

One of the big differentiating factors between Xbox LIVE and PLAYSTATION Network is the cost. PSN has tried to stand out as the better value, by offering free online gameplay. The Network is trying to expand to other free services, such as Home and the Euro-exclusive VidZone, which offers streaming music videos for free.

Of course, that's not the end to Sony's ambitious plans. Shuhei Yoshida explains to GI.biz that Sony alone cannot manage all the experiences it wants to provide. "We can't support all the needs of the consumer," Yoshida admits. However, "there are great companies providing services on the PC already - so we're very open to provide the opportunity to those companies to reach our user base as well."

Once again, it looks like unique advertising relationships must be established. By offering advertisers a unique platform to highlight their goods, players will be able to enjoy an expansive lineup of services for free. "We like to provide as many services as possible for free - we already provide our network access for gameplay for free - and the interesting thing about the network side and the Internet business is that there's a variety of revenue sources," he said. "Not necessarily getting people to pay, but with advertising and so on."

The adorable debut of EyePet at Leipzig Games Convention was quite possibly the biggest surprise of the show. The innovative use of the PlayStation Eye, coupled with one of fthe most adorable creature designs in recent memory, made it one of the most high-profile titles we showcased on our site during the Convention. Although it's still not planned for a release late next year, it benefited from the controversial cancellations of other SCEE games, such as Eight Days and The Getaway.

"Yes, there are so many things that we want to do, more than we can do with the resources. So when London Studio was looking at the early work on EyePet and the prototype of Eight Days, they knew they couldn't do all of them - and there are even more things they're working on at early concept stage," Worldwide Studios president Shuhei Yoshida told GI.biz. "So your expertise and ideas are best spent on some titles rather than others."

London Studios is arguably best known for their work on SingStar and other PS2/PS3 Eye games. Their experience in casual games developent will undoubtedly help EyePet. "London Studio is really best-placed for showing how these things can be done, because they've worked on games in that space for many years - they know how consumers are going to react, how to make it accessible and fun."

While there's no real news regarding Fumito Ueda and Team ICO's new game, Shuhei Yoshida made a few comments on it in a recent interview with the Official PlayStation Magazine UK. First off, yes, they are working on a game (this has only been confirmed from one arbitrary, assumed screenshot on their official site), but it's going to be a while until we see anything.

Yoshida started work on ICO before moving to the United States, so he's seen how Ueda works -- uncompromising was the word used. Four years is the general time to wait for each game, Yoshida concludes, but this game will be worth it because "they have something really, really good on the way." We look forward to hearing more!

Where are all the PS1 games? We chatted with SCE Worldwide Studios president Shuhei Yoshida about the lack of PS1 downloadable titles in America, and he admitted it frankly: "I'd like to see more games on that as well ... we haven't done enough with third party publishers."

In Japan, companies like Square Enix and Konami have supported the PSN by re-releasing treasured PS1 classics onto the PS Store. However, the rest of the world's catalog has been quite lacking. Yoshida explained that these digital downloads don't offer much profit, calling the potential monies "insignificant." He also noted that there are many issues involving licensing, especially with the music found in older games. That usually adds to the difficulty of bringing back PS1 games.

While lamenting the lack of PS1 support on the PSN, he did ask us a favor: "Maybe if you can convince the third parties."

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We teamed up with Joystiq's Chris Grant in a lengthy interview with Sony Worldwide Studios president Shuhei Yoshida (full interview to come later in the week). One of the random details we stumbled upon was the fate of the long-forgotten PSN episodic title, Rat Race. He admitted earnestly: "So, yeah, we stopped it. We really liked the concept; it's like The Office TV series. It was kind of funny but we were not quite happy with how the game was turning out and there was some difficulty in development."

Remember the first footage of the game? Well, it wasn't too inspiring. Honestly, this isn't one we're going to regret losing.

Sony's President of Worldwide Studios, Shuhei Yoshida, sat down with ThreeSpeech in an interview to discuss his plans for the PlayStation name. He began by giving some background information about himself and his transition into Phil Harrison's former position, admitting that his predecessor's departure was "unexpected" but he will "continue that drive."

It's a pretty established and unfortunate fact that the PS3 hasn't secured many third-party exclusive games. Multi-platform third-party titles tend to be rough ports or aggravatingly delayed. Shuhei Yoshida has acknowledged this fact and let out a cry to third-party developers: "It's impossible to bring the level of support that we feel is important for the PlayStation 3 platform without the third parties' continued support." He also said that, sometimes, "we struggle to convince them to put more resources into the PS3."

While admitting a problem is the first step to resolving it and moving on to your next addiction, we'd love to hear a little more about what Yoshida and Sony plan to do in regards to the third-party developers' fears of putting more of their eggs into the Sony basket. It's the cutest basket, after all. Made of sturdy wicker so it doesn't break ... aesthetically pleasing ... it compliments eggs really well. Do you think Sony should dole out some cash for exclusives, or more dev tools to show these guys and gals that it might not be so hard to program on the PS3 once you get your hands inside its shell?

Shuhei Yoshida isn't wasting any time getting his PR machine in prime condition. As the new head of Sony Worldwide Studios, he's got a lot of responsibility under his belt, but also a lot of knowledge. He admits the first year of the PS3 was riddled with growing pains because developers built their games on the 360's architecture. This was the developers error, since releasing the game on the PS3 involved more effort than thought to take advantage of the multi-core processor -- leading to delays or sub-par ports.

This was also Sony's fault, he says, but now that good tools exist to assist developers and many have gotten their hands into the PS3, the trend may change soon. "Moving forward I'm totally confident that developers will start to use more from the PlayStation 3 platform. This year is the year of parity, next year is the year of differentiation in favour of the PS3 platform," he said. With the clear difference in power between PS3-based games like Uncharted and Metal Gear Solid 4, we hope more devs take his advice and start their projects on the PS3 in the coming years. It will prove easier in the long run, since moving PS3 titles to the 360 is supposed to be much simpler.

Remember when Phil Harrison left Sony Worldwide Studios to join Atari? He was replaced by Shuhei Yoshida, a man who finally steps forth for an interview and, among other things, tells us why games like Eight Days and The Getaway got the axe. He first describes the state of the consoles pretty well: each console is going for a different target market and are actually working together to expand the gaming market as a whole.

Online technology and the PlayStation Network are the big pushes, Yoshida says. LittleBigPlanet, SingStar, and Buzz! are all going to push online tech with the PS3 in new ways. This was partly why Eight Days and The Getaway were canceled -- no real online components. There's a shift away from big-budget single-player experiences and more towards online functionality. Not that you can't have both; but only single-player? Unless it's a huge name, it probably won't fly. Yoshida seems to have his head on straight. Let's hope he can help forge a bright future for Sony!

Ever since Phil Harrison shocked the games industry by leaving Sony Computer Entertainment (SCE) for Atari, there has been a crucial void in Sony's management. In the interim months, Kazuo Hirai was the acting President of the Worldwide Studios, but effective today, there will be replacement.

Shuhei Yoshida has become the new president of the SCE Worldwide Studios. He began his career with SCEI in April 1996 as one of initial members in establishing the PlayStation business. Since then, he moved on to Sony Computer Entertainment America (SCEA), where he ultimately became Senior VP of the US Studios.

In a press release from Tokyo, Kazuo Hirai, President and Group CEO of SCEI commented about the new position. "SCE WWS has been developing global hit titles, sharing resources and know-how within SCE Group since its foundation, and we will reinforce our software business by further enhancing coordination among the studios under a new leader. Under the leadership of Yoshida, who has proven track record in managing creative talent, SCE WWS will accelerate the software development for the PLAYSTATION(R)3 and PSP(R) (PlayStation(R) Portable) platforms and vigorously expand the gaming market."

The PS3 and PSP are both trailing behind competing home and portable platforms. It will take refocused leadership on Sony's part if it wants to reclaim its former glory in the games industry. We wish Yoshida the best of luck in his new role at Sony.