Massively explains Warhammer Online to the dedicated WoW player
Posts with tag scottsteinberg

SCEA's Steinberg: Sony will lead the way

Scott Steinberg, SCEA VP of product marketing, had a lot of aggressively frank comments to say in an interview with Next Generation. In fact, he comes off quite arrogant, taking pundit jabs at his company's competitors; however, we actually love this no-holds-barred, non-political, cocky confidence that he displays. It's refreshing to hear such unabashed statements such as "[Our] focus and dedication is unparalleled with any other first party company. Our first-party games will lead the way."

It appears that Steinberg's confidence stems from the PS3's strong holiday sales, and then the ending of the format wars. He says now that the "Berlin Wall" of HD-DVD is torn down, they can focus on one less front and work on pushing the company's 2008 line-up of new IP and "comfort food IP." Yes, he actually used the terms "Berlin Wall" and "comfort food IP."

He no doubt symbolizes SCEA's high spirit and rightfully so as he brings out some very good points. Take this one for example, "In the years ahead our games will begin to distance themselves from other next-gen games ... you'll see games begin to tip the scale at thirty gigs, forty gigs, fifty gigs. You can't possibly fit that on HD-DVD unless you want to do the old floppy disk swaps of years past." This is especially a good point since the PS3 will stick in the game for the long run with plans to last ten years. "The pendulum is swinging," he said referring to developers who once worked on the Xbox 360 and ported to the PS3; he believes there is going to be a huge reversal of this dev ritual. In the end, he believes consumers will naturally see the PS3's advantages and will make the right choice when he says, "Once Grand Theft Auto ships on the platform I think you'll see those folks on the side line saying 'I don't want to get stuck with the wrong one. I'm a PlayStation fan. I waited out the HD-DVD thing and I listened to a lot of misinformation. Now I don't need to wait.' There are lots of reasons to jump in, and PS3's by far the strongest choice."

Sega believes in the eventual success of the PS3

In a recent interview with Reuters, Sega Sammy VP of Marketing Scott Steinberg spoke about the Wii and his hypothesis that the PS3 will emerge victorious. He admitted to being "a little concerned about the creative depth of the Wii pool ... The Wii will start to look really dated in a couple years when developers get more value from the 360 and learn more and more about the PlayStation 3." It is a good question -- how much more will developers get out of the Wiimote in five years that isn't derivative of something else that's already been done?

The same could be said of the Sixaxis. However, Steinberg insists that "We know the PS3 pool is pretty deep. There's a lot to exploit there." Which is also rooted in truth. As Factor 5 said, the potential is limitless. It will just take some exploratory surgery time, so to speak. Steinberg also predicts the PlayStation 3 growing into the ultimate winner this console generation due not only to graphical prowess and hidden potential, but the inclusion of Blu-ray will be a great addition in the coming years. Time to sound off your own thoughts to his words. Can the PS3 really last the 10 years claimed by Sony?

[via Gamasutra]

Advertisement




RESOURCES

Features
Contests and Giveaways (31)
Community (341)
Hands-on (96)
Interviews (300)
Podcasts (56)
Polls and Surveys (85)
Rants (52)
Reviews (55)
Trophies (84)
Wallpapers (20)
News
Blu-ray (328)
Business (170)
Deals and Bargains (197)
Downloads (105)
e-Distribution Games (375)
Firmware Updates (72)
Game Patches (164)
Hacks and Homebrew (31)
Hardware (95)
New Releases (270)
News (2058)
Peripherals (123)
PlayStation Network (381)
PlayStation Store (417)
Rumors (438)
Videos and Screenshots (1104)

RSS NEWSFEEDS

Powered by Blogsmith

Sponsored Links

Featured Galleries

MLB 09: The Show
Castlevania Chronicles
Street Fighter + LittleBigPlanet
Mirror's Edge DLC
The Witcher: Rise Of The White Wolf
Burnout Paradise: Big Surf Island
Skate 2
Far Cry 2 DLC
Mahjong Tales: Ancient Wisdom

 

Most Commented On (14 days)

Recent Comments

Other Weblogs Inc. Network blogs you might be interested in: