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Posts with tag playstation-3

SCEE announces new 40GB PS3 to launch at €399


It's official. Sony Computer Entertainment Europe has just announced a new 40GB PS3 which will launch in Europe for the price of €399. It will be available starting October 10th. As predicted, the new model features two USB 2.0 ports rather than four and no longer includes the multi memory card port. Strangely, the model also loses backwards compatibility support for PS2 games.

The existing 60GB Starter Pack will be reduced in price to €499. It will be on sale "while stocks last," as the 60GB model is being phased out, as it was in America. Update: Patrick Seybold from Sony Computer Entertainment America has no real comment about the 40GB model being made available in the US. "We have not made any announcements for new SKUs or configurations for our territory." We're willing to bet we're going to hear something soon.

Continue reading SCEE announces new 40GB PS3 to launch at €399

Future Plus teams up with Sony for high-end advertising in the UK


Sony is continuing their treatment of the PlayStation 3 as the Ferrari of consoles by teaming up with customer publishing agency Future Plus, to produce a 60 page, high-end brochure for UK consumers. The glossy PS3 novella will be distributed by Sony across the British Isles at special events and kiosks scattered throughout the area.

Over 250,000 copies of the 'lavishly produced' brochure will be handed out to consumers in the pre-Christmas ramp-up period. The publication will be separated into four different sections highlighting the HD capabilities of the PS3, upcoming Blu-ray movie titles and games, as well as the console's robust online features. The hope is that the brochure will provide prospective PS3 owners with all the possible information they need to convince them that Sony's console is the one to choose this holiday.

It will be interesting to see how well Sony's high-end marketing campaign will work in the UK. The cost of the PS3 there is astronomical (by American standards at least) so embracing the luxury market may be a good idea. At the same time, it might not do much for the actual sales of the PS3. Think about it -- who sold more cars last year? Ferrari or Toyota?

Full Press Release after the jump

Continue reading Future Plus teams up with Sony for high-end advertising in the UK

PS3 labeled "best media center" by EISA

Seems Sony can jam another feather in its cap and cluck about another award today. The winners were announced for this year's EISA awards (European Imaging and Sounds Association) and the PlayStation 3 walked off with the award for best multimedia device. From the official announcement on the EISA site, "Sony's PS3 is a wonderful example of a powerful media centre, thanks to its inclusion of an audio-video-photo player as well as a web browser to navigate, download, play and chat on the Internet. In addition there's a 60GB hard disk for content storage, plus Ethernet, Wi-Fi and Bluetooth connectivity, and four USB interfaces allowing connection of external hard-disk storage and USB accessories such as keyboards."

They continue to gush about the importance of Blu-ray and how, above all else, the system is a "worthy heir to the grand PlayStation heritage." We're glad that, for once, the PS3 isn't rated an over-priced piece of hardware or a product that has already failed. We'd like to think that the opinion of the EISA is the least biased and a lot more convincing than one Japanese author, or a single journalist. We're happy for you, Sony, just don't forget that you've got to make the PS3 a gaming console above all that other useful stuff!

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