PS3 Fanboy

According to Level Up, the Xbox 360 version of Grand Theft Auto IV has been outselling the PS3 at nearly a 2-1 ratio, with 64% of sales going to Microsoft's platform, and 36% going to Sony's. Granted, this data comes from first week sales at GameStop, which will skew towards early-adopting hardcore gamers. Many had suggested that GTA was so strongly associated with the PlayStation brand that PS3 sales would boom from the release of the new GTA. Could this initial sales data suggest otherwise?

Peter Dille, senior VP of marketing at SCEA, thinks that this is a figure that Microsoft shouldn't deem as a victory. He says that any difference in sales is due to the difference of install bases. "There's a larger installed base right now on Xbox 360 than on PS3. So it's not surprising that there's going to be more selling on Xbox 360 than PS3. Having said that, we're really excited about the ratio. If I had an installed base advantage of 3-1, I wouldn't be crowing too much about a 60-40 sales advantage."

The coming weeks and months will start drawing in the more casual market to the game, a sector which the PS2 captured wholeheartedly in the last generation of consoles. "We think it's not as high as what GameStop's telling you, if you look at [the full picture on] the national level. They're outselling us, but not by that same margin, and it's because of their installed base lead. With an installed base lead that's close to 3-1, if you're bragging about a 60-40 software split, it's clear evidence that the PlayStation 3 consumer is overindexing on GTA IV, and the PlayStation brand loyalty that we've been talking about is bearing itself out in the marketplace as we speak."

Sony may have already proved that they're listening to what we want with the redesign of the PSN Store, but there are plenty of other features people are clamoring for from the service. Peter Dille, Senior Vice President of the PlayStation Network, has written a post on the PS.Blog letting everyone know that they are listening and that features are coming. Specifically, he confirms that in-game XMB is coming this year, along with a video download service (for North America) and "other community-related services."

There's lots of exciting stuff to come this year then, not to mention Home which will (literally) add a whole new dimension to the PlayStation Network. Dille promises that more information on the video download service will be coming "very soon" and states that we should "stay tuned" for "more announcements on the expanding community functions within PLAYSTATION Network in the near future." Trust us, Peter (can we call you Peter?). We've been "tuned" for over a year now. Let's here more about those features ASAP, please.

Lastly, the PlayStation Network cards are finally getting released in the US. They're shipping out to retailers this Spring and will allow you to add either $20 or $50 to your PSN wallet. Handy for those of you who don't have a credit card.

[Thanks to everyone that sent this in!]

The delay of SingStar is due to exactly what we expected: song licensing issues. Outside of SCEA, Sony has assigned a release date of December, but SCEA isn't going to pin that date down for the American release. The reasoning was not told in detail, but 1UP caught a quick chat with SCEA's marketing VP Peter Dille to see what was up. Should that even count as a pun?

Dille elaborated on the licensing issue a little bit more, assuring fans that Sony wants the online marketplace completely stocked with a plethora of songs upon release. "It'll be a disc-based product and that'll be a great experience in and of itself, but obviously we're equally if not more excited to deliver content via the PlayStation Network and have consumers experience new songs that way. We want to make sure we get it right and consumers get that full experience. I don't think we'll be talking about a huge delay, but it's something we had to push back a little bit." So expect a release early next year, then? Hopefully there will be a respectable amount of singing to be had!

Most gamers and industry critics alike have long said it was only a matter of time before the PlayStation 3 got its legs underneath it and came out swinging. It seems that time has arrived as this weekend will not only mark the 40GB PlayStation 3's official launch in North America but also Sony's largest-ever hardware marketing campaign to promote its new console.

The marketing push will center around several 30- and 60-second commercials that feature the lower-priced unit, Sony's recent and upcoming first-party and exclusive titles, the PS3's Blu-ray capability, Home and the PlayStation Network, Vice President of Marketing at SCEA Peter Dille announced on the PlayStation Blog. "Beyond the brilliant HD games that the PS3 delivers, you'll also see a big focus behind the PS3's Blu-ray movie capability and, for the first time, you'll see a major focus behind the PlayStation Network and the exclusive gaming content available on the PlayStation Store, as well as break through services like Home," he wrote.

"Add to that the inflow of great games and a PS3 brand campaign - our largest ever behind a hardware platform - and we think it's going to be a great holiday season for PS3," Dille wrote. In the past, we've been critical of Sony's past marketing attempts of the PlayStation brand, but we think it's right on track with these new TV spots. However, only time will tell if this new push will create the consumer awareness that translates into the desired hardware and software sales.