PS3 has struggled quite a bit during its first year of release. Why do you think the games media has bashed the PS3 so much?
Looking back on year one, we're proud at how far the PS3 has come and are sure that the future will only be brighter. There were some bumps in the road but that's to be expected during the first year of a platform's lifecycle. Regardless, we are very confident in the future of PS3 given our new hardware and pricing, along with the strong line up of upcoming software titles that will place PS3 in a very strong position this holiday and for years to come.
What has Sony done to turn things around?
We recently launched new PS3 hardware and pricing and are already seeing strong sales momentum at retail--PS3 sales have increased by 192% over the past 2 weeks at major retailers in North America . We have more than 160 games coming to the platform including 19 exclusives. We also recently launched a new ad campaign, our biggest marketing effort to date, that conveys the overall benefits of PS3 including Blu-ray and PLAYSTATION Network. Again we feel PS3 is in a very strong position this holiday and for years to come.
