Despite all the recent bad press and uncertainty about their future, Sony has a reason to celebrate. Their PlayStation advertisement "Double Life," was selected as an inductee into the Clio Awards Hall of Fame during the Clio Festival, earlier this week in Miami. A Clio is like an ad agency's equivalent to a television Emmy. The "Double Life" ad first aired in the UK in 1999, and apparently was developed in response to a popular series of Apple advertisements at that time. It was directed by Gorgeous Productions in collaboration with ad agency TBWA\London.
The Clio Hall of Fame Award is quite an honor to bestow those in the advertising industry. Since its inception in 1960, only 300 advertisements from around the world have been commended with such an honor. As long as Sony can avoid disasters like the God of War fiasco, we'll see what additional achievements a successful marketing team can do to further the PlayStation brand name and ensure success for the PS3 console.
