If you feel cheated for buying the PS3 upon its release, Sony UK's managing director, Ray Maguire, understands how you feel. He told GI.biz that it's natural to feel slighted, and "the difference between our industry and many other industries is that if you're selling cars or houses the price goes up steadily. Consumer electronics only goes one way and that's downwards."Maguire denies that Sony is making buying the PS3 confusing with different options, pricing, and bundles. "As products evolve the offerings change because they have to adapt to the needs of the consumers but I don't think it's been particularly confusing in six months to go from stand alone, to a bundled proposition into a low price entry level model ... We also have to remember that consumers don't search around the world for different configurations. We are a global company but we have to act locally as well."
Maybe trying to distance itself from the critically lambasted 
Sony Computer Entertainment America's head honcho, Jack Tretton, sat down for an interview with GamePro to discuss why Sony is okay with the slow start the PS3 has gotten in units sold. Our words, not his. First and foremost, he mentions the lifespan of PlayStation systems: "The original PlayStation lasted 10 years -- a tremendous innovation when other platforms died and were all but forgotten ... The same thing is going on with the PS2, and I think that will be the case with the PS3." We say that's likely with the PS2, but the original PlayStation didn't quite make it to ten years. The PS2 is easily getting more support even after its heir has been born.
