A new study out today by Experian Consumer Research concluded there are differences between consumers who purchased the PS3 and those who purchased the Xbox 360. The biggest difference being that while the Xbox 360 appeals the most to gamers who are 35-44, the PS3 appeals to the more senior demographic of 45 and up. The study also finds that youngsters ages 18-24 prefer the Nintendo Wii. Finally, the study uses "new media respondents" as a control group, defined as those who spend more than one hour online per week.
This study doesn't tell us anything we don't already know; they don't state any specific numbers in their press release and the presentation you can download basically concludes that there are no differences between PS3 owners and 360 owners except for age. After seeing a sample of their rudimentary research, if we were a company looking for statistics to help us market to gamers, we'd stay away from them.
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Reader Comments (Page 1 of 2)
6-19-2008 @ 10:41PM
Game_playa said...
Une!!!
I love my PS3, but sorry, I'm not 44....
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6-19-2008 @ 11:39PM
-Jad- said...
Same here* I'm 20 years old and I love my PS3... what a stupid poll and pointless and show how many free timw those people hold... >__>
They are calling us old... geez, Christ!
6-20-2008 @ 1:08AM
Da said...
Honestly, wtf, who between 18 and 24 prefers the wii?
I can't understand that, I know many people and although some see the wii as a lot of fun, no one seriously supports it, or would chose it over a PS3 (or xbox2 I guess).
And of course PS3 is popular with over 45 peoples, the xbox honestly has zero to offer that demographic.
6-20-2008 @ 4:49AM
Ayman said...
Maybe they mean in gamer years
check this video for between the 18-24 years playing the Wii
http://uk.youtube.com/watch?v=kDdErzFwrRY&feature=related
6-20-2008 @ 6:04AM
RodeoChihuahua said...
Cute cat
6-19-2008 @ 10:45PM
Riseer said...
That cat is freaky as hell.lol
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6-19-2008 @ 10:55PM
GridloQ said...
Cool, it's nice to know that my PS3 will finally appeal to me 18 years from now. Until then, I supposed I'll shelve it.
Only problem is what system to play until 2026...
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6-19-2008 @ 10:56PM
anthonyjh said...
Hahaha, WOW! That's some great news! Lol...
But really though, my 46 year old papy plays CoD4 online regularly.
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6-19-2008 @ 11:23PM
parkd said...
"...defined as those who spend more than one hour online per week..."
Wow, they were doing surveys on people who were on less?
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6-20-2008 @ 12:31AM
Dilly said...
50+ men just want bluray and if they're going to buy one, they get ps3 so their grandkids can play it when they come over, so they get a 40gb ps3, happy feet on bluray, and transformers the game. i work at bestbuy and i see that very often.
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6-20-2008 @ 12:52AM
papaw said...
I enjoy my PS3 and I'll be 50 this year. I don't have much time, I just stopped watching TV as much. I have friends older than me that have them. It's not because of Blueray either, we play. I even bought one, PS3 80gig, for my grandson who's 8. If you see papaw or old crow online it's me. Have fun my friends.
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6-20-2008 @ 1:47AM
Popfrogs said...
Experian is wrong yet again I think. Maybe the ages are off by about 10 to 20 years, which makes more sense.
Adjusted:
"The biggest difference being that while the Xbox 360 appeals the most to gamers who are 12-20, the PS3 appeals to the more senior demographic of 25 and up. The study also finds that youngsters ages 8-14 prefer the Nintendo Wii."
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6-20-2008 @ 1:48AM
Daniel said...
Well my dad who is well over 44 DID have a major crush on Nariko but other than that I just don't agree with this at all. Seems pretty far off.
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6-20-2008 @ 4:00AM
JaffaBoy said...
Well I'm 46 and the PS3 was the only choice for me.
Great for gaming and I sold it to the wife that its not just a games machine its an entertainment system too.
Gamed all my life as I'm sure you younger people will too... never too old to game!
Now have a Wii too, but that was my daughter (11) and wife's choice (but I think its a fun system too).
Mind you,,,damn Singstar ;-) .... now Its a challenge getting the wife off the PS3
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6-20-2008 @ 4:32AM
jclass said...
lol r u serious...im 26 and I enjoy the 360 way more than the ps3, most ppl my age do as well thats the 360 demographic 20-30's, no way is it really selling as much to the 40 age group who wrote this gibberish really needs to either check their sources, whose study was that the online university of phoenix...lol
o it was from the state university of Idonow anything...lol
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6-20-2008 @ 10:28AM
Popfrogs said...
You're 26 and you type like you're texting on a phone? What a sad generation.
6-20-2008 @ 4:43AM
website design said...
25 years old. PS3 owner since Dec 06.
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6-20-2008 @ 6:00AM
linton said...
47 this year, PS1 since 1994(still working)3 PS2's(Jap/US/UK)and of course 250GB PS3 since march 07 - For me its the one and only choice for full entertainment,1080p, bluray,full backward compatibility(with all my PS1 and PS2 games anyway), DivX playback, audio books, music, photo slideshow with music, cam to cam voice chat/YellowDog Linux OS, - I Love it!
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6-20-2008 @ 8:01AM
STEVE said...
45 Years old and I love my 250g PS3
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6-20-2008 @ 8:49AM
Rygar said...
I'm 30 and I own a 360 and a PS3, with the 360 getting most of the game time, as I generally only get exclusives for the black beast.
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