There's a saying that all advertising is good advertising. Perhaps this example will prove to be true. This Perhaps the image is so provocative that the tiny "PLAYSTATION 3" text at the bottom will be seared into our minds. We don't know exactly how this ad would be effective, but that's for the folks at TBWA\Wien to explain to SCEE.
[Via Gizmodo]
Update: Austrian, not Australian. Whoops.













Reader Comments (Page 1 of 4)
5-13-2008 @ 3:49PM
Devin said...
Are you f***ing kidding me? LOL! There's no way Sony allowed this ad to go through...no way....
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5-13-2008 @ 4:00PM
ruibing said...
Yeah and if they did, the guy who allowed this through needs to be fired and undergo the same surgery. Enough with the provocative/artistic advertisement, it really never hurts to be blunt.
5-13-2008 @ 5:41PM
NineT9 said...
i love the ad! haaaaaaaaaaaaaaaaaaaaaaa
5-13-2008 @ 6:11PM
GenBanks said...
They do sort of have a history of really weird advertisements with the PS3... This probably tops it all off though!
Seriously though... I wish I had that guy's stomach :P
x)
5-13-2008 @ 3:50PM
Roto13 said...
Sony need to realize that their "edgy" advertisements are awful.
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5-13-2008 @ 4:36PM
Hashbrown Hunter said...
That was surprisingly more obscene than I thought it would be. I'll never look at my thumb the same way again.
5-13-2008 @ 7:32PM
Joshua said...
Damn, why did I look at that ad...
Anyway, Sony Europe has the worst fucking ads I've ever seen for anything in this industry ever. WTF does this ad even mean? Do they think someone's going to look at this and say, "Whoa, that guy has a thumb for a penis! Let's go get a PS3!" WTF kind of a thought process is that?
...And sorry for the language.
5-13-2008 @ 10:42PM
sicklesdawg said...
Their T.V ads are awesome! the baby vs ps3 not so much
5-13-2008 @ 4:01PM
therealwillie said...
i would'nt say awfull when this advertisement has been plastered around the web since it was first discovered a mere 3 or 4 hours ago
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5-13-2008 @ 4:05PM
halebound00 said...
uh...........................what?
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5-13-2008 @ 4:06PM
mahunoy said...
2 thumbs up! oh wait... 3!
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5-13-2008 @ 4:06PM
Nate said...
My fiance's remark? "They coulda made it bigger"
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5-13-2008 @ 4:35PM
Mike said...
its a thumb how big do you expect it to be?
5-13-2008 @ 6:29PM
Da said...
Yeah, I'm thinking the same thing.
"Get a PS3, everyone will think you've got a small dick!"
5-14-2008 @ 2:20AM
Arnon said...
ROFL Da XD hahaha.
5-13-2008 @ 4:11PM
Galley said...
Another popular gadget blog included the full image in their RSS feed. That's something that can't be unseen.
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5-13-2008 @ 4:13PM
Dehshizknight said...
I think the old NeoGeo ads should be used. You know, the one with the two steel balls? Well, it was a magazine ad, but in today's world, it wouldn't garner as much controversy as it had back then.
Man, what is our world coming to...
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5-13-2008 @ 4:18PM
adolson said...
...cuz people want to buy products advertised by naked men to begin with.
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5-13-2008 @ 4:30PM
Devin said...
That is seriously disgusting.....
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5-13-2008 @ 4:30PM
Groundskeeper Willie said...
Austria != Australia
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