In an interview with GameDaily, SCEA's Scott Steinberg talked about the various SKUs on the marketplace. The 40GB model was a big focus for Sony's holiday season, as the $399 price point was something they hoped would appeal to the mass market. With NPD numbers for 2008 so far, the plan has worked. However, Steinberg admits that they underestimated the appeal of the 80GB model: "Reality is the price wasn't that big of a deal and $499 sold a lot more than we thought."
Gamers, at least those in America, are willing to pay a premium to get the "complete" experience associated with the brand. For example, many Xbox gamers opt for the Premium model, as opposed to the cheaper (but HDD-less) Arcade model. Many new PS3 owners most likely want PS2 backwards compatibility, something that the 80GB offers (but the 40GB model does not).
"You'll see us replenish these in the marketplace," Steinberg said. In fact, we hope that they'll make a lot of 80GB systems. The upcoming 80GB Metal Gear Solid bundle will certainly have a mass market appeal -- even with its pricey $500 price tag.
Sony underestimated 80GB demand, admits Steinberg
Posted Apr 2nd 2008 10:30PM by Andrew Yoon
Filed under: Interviews
Tags: 80gb, ps3, scott-steinberg
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Reader Comments (Page 1 of 2)
4-02-2008 @ 10:39PM
Zombie Huggles said...
Glad Sony sees that BC is STILL IMPORTANT!
Reply
4-02-2008 @ 10:42PM
cantbeatmegaman said...
They need to start selling the 80GB again so I can buy it!
Reply
4-02-2008 @ 10:59PM
Ninjakamster said...
Its too bad that the 40gb is the only one that comes in several colors (white, silver). Wish they'd bring full BC back with the 60gb, but its time to stop playing the old games and move on to this gen I suppose.
Reply
4-04-2008 @ 3:07PM
CJLopez said...
You could always repaint it, like 'll do with mine, I need it to be white, cuz with the heat of the summer where I live, will surely overheat with the black paint. 'll be buying a Ps3, but not a air condition, xD
4-02-2008 @ 11:06PM
Yee said...
Good unlucky I buy one lol if ps3 may change poor ps3 we will grow lol
Reply
4-03-2008 @ 12:28AM
Darren Tilley said...
I agree
4-03-2008 @ 12:29AM
Matthew said...
I wasted too much time trying to decipher your gibberish.
4-03-2008 @ 8:03AM
Jove said...
what the hell did you say?
4-03-2008 @ 12:03AM
pete said...
Just shows how bad Sony's marketing team and executive management is. BC is huge and they down play it. Hopefully they see the light now.
Reply
4-03-2008 @ 9:23AM
Eggy said...
BC is not huge at all. People just like to buy the best version of something, you see the same with the xbox.
4-03-2008 @ 9:51AM
Schoolimangooli said...
@Eggy It is huge because ps2 are still selling. there for ps2 software is still selling. Those ps2s could be ps3s.
4-03-2008 @ 10:20AM
Popfrogs said...
The people keeping the PS2 market hot are broke people that want access to a gigantic game library. They could sell it for $99 for the next five years and it would _still_ keep making Sony money.
Add poorer markets like Mexico and South/Central America and you see even more of a goldmine. Since these markets don't have HDTVs (even a PS2 is a luxury) the PS2 makes sense for them.
4-03-2008 @ 12:12AM
parkd said...
60 gig is where it's at man...y'know they should really have ads that tell the consumers that you can change the HDD...they make it seem like you can't by calling them "60 gig" or "40 gig"...
Reply
4-03-2008 @ 12:53AM
ICON[o]clast said...
My friend is thinking about buying a Playstation 3. Hopefully i can persuade him with my extremely convincing Jedi Mind Trick ways to buy this sku. Then he will be one more to join the Dark SIDEEE! (aka the good/best side).
How'd you like that play on Star Wars? Eh? Eh? ;)
i know... im good.
Reply
4-03-2008 @ 2:47AM
Zta said...
The card slots are probably of importance as well. I use them regularly to watch digital video recordings, watch and edit digital photos, and delete unwanted files. I really hope Sony puts the card slots back, as they are important for a real media hub. And free photo rotation, please, but that's a completely other issue.
Reply
4-03-2008 @ 3:26AM
Tranando said...
Sony REALLY dropped the ball in Europe. Whilst PS3 sales are HUGE here, they would have been even bigger, had there been a 80GB with PS2 BC, there has not been a PS2 enabled version for about 6 months now..
I know plenty of people that either caved in and bought a 40GB model, or are still waiting....
Come on Sony, bring PS2 BC (and SACD) back to Europe, we want a entry level and a premium model..
Reply
4-03-2008 @ 5:18AM
Pralaya said...
yes. we really need a return of BC here in europe.
Reply
4-03-2008 @ 7:15AM
Darko said...
I'm calling BS on this one, the marketing team probably aimed for it to sell out quickly. That way they can say ooooo look at the demand.
Reply
4-03-2008 @ 9:55AM
jtedesco33 said...
+10 exp for being smart enough to realize the basics of marketing a system that is in third place based on total worldwide units sold of date.
4-03-2008 @ 10:26AM
Hyams said...
- 20 exp for not even bothering to read the article. There is nothing in it about anything selling out.