Scott Steinberg, SCEA VP of product marketing, had a lot of aggressively frank comments to say in an interview with Next Generation. In fact, he comes off quite arrogant, taking pundit jabs at his company's competitors; however, we actually love this no-holds-barred, non-political, cocky confidence that he displays. It's refreshing to hear such unabashed statements such as "[Our] focus and dedication is unparalleled with any other first party company. Our first-party games will lead the way."
It appears that Steinberg's confidence stems from the PS3's strong holiday sales, and then the ending of the format wars. He says now that the "Berlin Wall" of HD-DVD is torn down, they can focus on one less front and work on pushing the company's 2008 line-up of new IP and "comfort food IP." Yes, he actually used the terms "Berlin Wall" and "comfort food IP."
He no doubt symbolizes SCEA's high spirit and rightfully so as he brings out some very good points. Take this one for example, "In the years ahead our games will begin to distance themselves from other next-gen games ... you'll see games begin to tip the scale at thirty gigs, forty gigs, fifty gigs. You can't possibly fit that on HD-DVD unless you want to do the old floppy disk swaps of years past." This is especially a good point since the PS3 will stick in the game for the long run with plans to last ten years. "The pendulum is swinging," he said referring to developers who once worked on the Xbox 360 and ported to the PS3; he believes there is going to be a huge reversal of this dev ritual. In the end, he believes consumers will naturally see the PS3's advantages and will make the right choice when he says, "Once Grand Theft Auto ships on the platform I think you'll see those folks on the side line saying 'I don't want to get stuck with the wrong one. I'm a PlayStation fan. I waited out the HD-DVD thing and I listened to a lot of misinformation. Now I don't need to wait.' There are lots of reasons to jump in, and PS3's by far the strongest choice."
SCEA's Steinberg: Sony will lead the way
Posted Mar 6th 2008 5:00PM by Majed Athab
Filed under: Business, News
Tags: ps3, scea, scott-steinberg, scottsteinberg, steinberg
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Reader Comments (Page 1 of 2)
3-06-2008 @ 5:08PM
reson8er said...
Rock on Scott.
I truley hope your words are backed up with results.
Let's show em how its supposed to be done.
Reply
3-06-2008 @ 5:18PM
watcher said...
There is a difference between confidence and arrogance. I hate the latter. It just makes you look so stupid even when you're slightly wrong. I look forward to the games coming out this year, but enough with the "holier than thou" speeches already.
Reply
3-06-2008 @ 5:24PM
Haiddasalami said...
So GTA4 is somehow optimized for the PS3?
Reply
3-07-2008 @ 3:34AM
Phizzy said...
That's not what he meant. He was talking about people without a current-gen console who will want one to play GTA4. It's a fair comment, and I can see a lot of English people getting a PS3 to play it, at least.
3-07-2008 @ 5:24PM
Nathanical said...
correct me if im wrong, but i heard that gta4 was gonna be in HD on ps3 and only SD on 360 purely due to the disk capacity...
3-07-2008 @ 9:50PM
Haiddasalami said...
Nathanical, Your wrong. That would be the biggest douche move Rockstar would make after all the money (or as microsoft prefers to call it 'loan') that was given to them.
3-06-2008 @ 5:26PM
Ves said...
The Sony camp (management) is getting a little bit a head of them selfs.
Arrogance is good, but this is bringing it to another level.
Reply
3-06-2008 @ 9:01PM
PSN: KillaKornbread (the shirt is a lie!) said...
old Sony has apparently returned
3-06-2008 @ 10:48PM
Popfrogs said...
I think they're hiding some big secrets from us to be acting like this. So they had a good holiday season, but if you ask me, this year is starting off very, very slow. I expected to see 4x the content and games on the PS store so far.
3-06-2008 @ 5:28PM
Organic_Shadow said...
Well until SCEA isn't at the top of that highest rated games list, they actually have room to talk.
Reply
3-06-2008 @ 5:30PM
R5 said...
Through Sony, I've managed to find enlightenment and inner peace. It's true I tell you!
Reply
3-06-2008 @ 5:38PM
haha said...
Did he say "jump in"? Isn't that an Xbox thing?
Reply
3-06-2008 @ 5:39PM
Dahk said...
I'm hesitant that GTA4 will do anything for the PS3, especially when there's exclusive content on the X360 that Microsoft is broadcasting at large.
Even Retail clerks are like, "you might want the Xbox360 version, because i think it has exclusive content that Microsoft paid $50 million for" lol. His words, but oddly enough (this is turning into a story), the other guy fired back:
"I like the PS3 controller better though."
There you have it. Lol.
Reply
3-06-2008 @ 9:02PM
PSN: KillaKornbread (the shirt is a lie!) said...
amen
3-11-2008 @ 1:20AM
venom121584 said...
acctually, the gta4 for ps3 will have exclusive content too. in the april issue of psm magazine it talks about it. so sony didn't have to pay extra like x box did :). plus it is said by the producer, that the ps3 will run smoother with smoother textures and faster frames, to where as the 360 is just brighter lighting, but more jagged bullidings and shadowing.
3-08-2008 @ 4:19PM
Eggy said...
Don't believe all the nonsense you read about one version running much better than the other. Even if there are differences, they'll probably be very minor and not like the BS rumors that have been spread the past few weeks.
3-06-2008 @ 6:00PM
whoelse said...
Majed said it not the Sony guy.
Anyway... here-here!
Reply
3-06-2008 @ 6:04PM
xFenixKnightx said...
This guy is fu#%ing delusional!!! And so is this site!
Reply
3-06-2008 @ 6:07PM
matthew_neitzer said...
You don't think Sony is the Moses of this generation? Blasphemy!! :P
3-06-2008 @ 6:16PM
Riley Freeman said...
the ps3 has more power and more disc space when they build ps3 versions its bound to have more than xbox 360 thats why microsofts systems will have a shorter lifespan and they will have to rush out their next system
Reply