Fresh off the release of a couple extremely awesome commercials featuring the 40GB PS3 and a slew of other great features that make us love our PlayStation 3, we were starting to regain some of our lost confidence in the Sony hype machine. However, all that may have grinded to a halt with this bizarre commercial recently released in Europe.
Although we've always thought the European's taste in just about everything is rather odd, this commercial raises that bar to an entirely new and utterly disturbing level. However, while most Sony commercials have always retained their oddity, they haven't always been bad. Anyone remember I am the Wolfman?
Stop it with this series of commercials, or at least get some really good poll on just how well these are received. I find it hard to imagine they are going "OMG I need a PS3 right now" and then runs out of their house and buys one after seeing this.
Unlike this ...strange... commercial, I just saw the other new AMAZING one during the Patriots/Colts game. They should release the amazing one in Europe, not this ...strange... one.
Speaking as a European, I can tell we have a special term reserved for the people who come up with high concept artmercials like this.
Wankers.
Sony's European marketing over the last few years has gone from AWOL to AWFUL.
I think I preferred when they weren't trying at all instead of trying much, much too hard. It's all the worse seeing the great adverts the US is getting now.
I worked on these European ads (not the bits in this particular one the other guys in my team did this). I worked on the android one. Even I didn't ask what it was about. Was cool to work on it though cos I'm quite attached to my PS3.
The whole "This is living" campaign was awful beyond words. Sony should have sacked those lunatics at the advertising agency insteady of hiring 'em for more crap of that ilk.
Reader Comments (Page 1 of 2)
11-04-2007 @ 4:10PM
Justin said...
dot dot dot
Reply
11-04-2007 @ 4:32PM
jitty said...
At least it was short and to the point (eventually) unlike that other ridiculously long "this is living" commercial...
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11-04-2007 @ 4:36PM
Hashbrown_Hunter said...
W
T
F
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11-04-2007 @ 4:40PM
Hollywood Ron said...
Wow, that's awful. That's like MST3K awful.
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11-04-2007 @ 4:43PM
ruibing said...
Stop it with this series of commercials, or at least get some really good poll on just how well these are received. I find it hard to imagine they are going "OMG I need a PS3 right now" and then runs out of their house and buys one after seeing this.
Reply
11-04-2007 @ 4:51PM
Justin said...
On a much better note, i JUST saw the cool commercial that they were advertising earlier...
during the BIGGEST FOOTBALL GAME OF THE YEAR (so far)!!!!
Way to GO SONY by paying for that premium time slot.
I think they're on the right track now.
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11-04-2007 @ 5:07PM
Simstim said...
Crazy Europeans with their post modernism.
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11-04-2007 @ 5:20PM
pj said...
What do you think?
http://poll.2muchtime.co.uk/
Reply
11-04-2007 @ 5:30PM
Ben said...
Unlike this ...strange... commercial, I just saw the other new AMAZING one during the Patriots/Colts game. They should release the amazing one in Europe, not this ...strange... one.
Reply
11-04-2007 @ 5:40PM
Edge said...
Some where Cirque performers are crying.
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11-04-2007 @ 5:42PM
John Q Sample said...
Man stop with this steam advertizing and advertise the actual features! The PS3 will not give you a white poodle!
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11-04-2007 @ 5:45PM
The Clunge said...
Speaking as a European, I can tell we have a special term reserved for the people who come up with high concept artmercials like this.
Wankers.
Sony's European marketing over the last few years has gone from AWOL to AWFUL.
I think I preferred when they weren't trying at all instead of trying much, much too hard. It's all the worse seeing the great adverts the US is getting now.
Reply
11-04-2007 @ 6:04PM
Mak said...
Come on Sony, sack your European marketing, it's shamefull.
Reply
11-04-2007 @ 6:08PM
Andy said...
Commercials like this get people talking. Its an ad strategy all on its own.
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11-04-2007 @ 7:33PM
Bored said...
Europeans do require more intelligent advertising, but this kind of approach is always either brilliant or blabantly flawed.
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11-04-2007 @ 7:35PM
Dru said...
PAAAAthetic...
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11-04-2007 @ 7:53PM
ryan said...
wow that just tainted the rest of my week.
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11-04-2007 @ 7:56PM
Darkdrium777 said...
I like the "Faster Processing power" thing, but yeah it looks stupid compared to the SCEA ads on right now. :/
Reply
11-04-2007 @ 8:21PM
danmarell said...
I worked on these European ads (not the bits in this particular one the other guys in my team did this). I worked on the android one. Even I didn't ask what it was about. Was cool to work on it though cos I'm quite attached to my PS3.
Reply
11-04-2007 @ 8:31PM
ymmv said...
The whole "This is living" campaign was awful beyond words. Sony should have sacked those lunatics at the advertising agency insteady of hiring 'em for more crap of that ilk.
Reply