Aisledash: Everything you need to know about the best day of your life | Add to My AOL, MyYahoo, Google, Bloglines

SCEA creates in-game advertising group, keeps Home free

How does Sony manage to keep stuff like Home free? Seems they decided to create a new in-game advertising business unit to assist in the cost and upkeep of the new "virtual space". Darlene Kindler was appointed to be in charge of the in-game advertising strategies, along with the partnership with Nielsen Media Research from July. As revealed in a recent job posting, in-game advertising is something Sony's serious about. The two companies will share network data from our PS3's and the PSN and work advertising into our virtual lives.

What can we expect? Just about any sort of "dynamic, relevant advertisements" you can think of. SCEA will make sure they're just like ads in real life -- billboards, posters, images on shopping bags or soda cans, things on your TV, and more. While this is a neat concept, we don't know how well it'll actually work. Sure, we could customize our avatar to drink Coca-Cola, but will that really make us want to go buy some? Who knows. Still, promotions like those will undoubtedly let free PSN services thrive.

Related Headlines

Reader Comments

(Page 1)

1. Frankly, advertising very very very rarely ever works on me. I mean, sure sometimes it does but for the most part I don't give a crap what kinda coke it is, just gimme the coke.

Posted at 2:35PM on Oct 8th 2007 by DownwardMonkey

2. hey, just so long as advertising keeps it free, i'm down for it in Home.
now where's my Pepsi...?

Posted at 2:41PM on Oct 8th 2007 by Solace

3. if it keeps it free, i dont care.

Posted at 2:42PM on Oct 8th 2007 by Paul

4. This will be fine, provided it's a decently integrated ad. I don't mind logos and stuff, but as long as it's not a 300 foot pixelated axe billboard like R6V got, I won't have any issues with it. Go ahead and try to sell me things, but at least /try/ to sell them, don't just throw a shitty gif image into a game.

Posted at 2:43PM on Oct 8th 2007 by Trev

5. I wouldn't mind that kind of advertising in Home, it wouldn't affect me in anyway. That reminds me, I want some Pepsi.

Posted at 2:53PM on Oct 8th 2007 by Ciaran

6. Mountain Dew put Halo 3 on a drink(actually made a drink). You think Xbox people went and bought some of it? I'm sure they did, heck I even had to try it since it was promoting our life style of gaming! Now just reverse engineer the concept. Instead of putting the game on the produck, put the product in the game. It will work, no doubt about it.

Posted at 2:55PM on Oct 8th 2007 by PGAGolf3r

7. Think of it this way: Xbox Live is NOT FREE. They also have obtrusive ads right in your (inter)face.

Sony is doing things right with home.

Posted at 2:56PM on Oct 8th 2007 by Akamaru

8. yes yes pepsi....mmmm

well as long as home is free and the ads arent intrusive, im cool with it

Posted at 2:59PM on Oct 8th 2007 by Nazim

9. great news!

if it keeps it free, i really dont care!

Posted at 3:01PM on Oct 8th 2007 by roy

10. Like others have said, as long as it isn't intrusive it's no problem. An online virtual world wouldn't be much of a representation of the real world without advertisements. :D

Posted at 3:05PM on Oct 8th 2007 by Egster

11. Why not have in game adds where they could be relevant? Imagine playing GTA 4 on the xbox 360 without the endorsments of coke and so forth and so on and then playing the ps3 version with a slew of endorsements such as nike and coke and so fortha nd so on. IT'd lend itself more to reality on the ps3 version. I say go for it. Now, they hafta be relevant of courrse. I don't wanna see like Family guy or Dane Cook billbords up in my games... No friggin' way.

Posted at 3:21PM on Oct 8th 2007 by gamesblow

12. advertising works in terms of what people stock. While the advert may not work on you directly...just go to the store and see your choices. Largely people will buy brands they are familiar with. Keeping it in the minds of the public.

Posted at 3:30PM on Oct 8th 2007 by Sammy

13. @7

How ironic is that, PSN is free and adfree. Xbox Live is $60 and full of ads.

(until home)

Posted at 3:39PM on Oct 8th 2007 by Andy

14. As long as they keep it in the form of "natural" advertisement, and not actual "your game will start in 5 seconds..." type of shit we have to deal with on the web, then im cool with it.

Adverts don't really affect me anyway, as I usually see something and think "ehh...can't afford that". Cheapo on everything with my poor ass FTW.

Posted at 3:49PM on Oct 8th 2007 by OrganicShadow

15. Anyone remember Enter the Matrix and the Powerade Machines?

In game advertising isn't anything new. I can deal with it as long as they keep it within reason.

Posted at 3:55PM on Oct 8th 2007 by H2Os

16. Ads aren't a big deal, but I wouldn't want to see them in game where the ads would look out of place or break the fantasy. In a game like Gran Turismo ads are fine, but I wouldn't want to see them in something like Lord Of The Rings.

As Home, ads would be fine and might add a bit of reality/realism to the world.

Posted at 4:07PM on Oct 8th 2007 by Neil

17. So long as its Free!

Posted at 4:26PM on Oct 8th 2007 by sicklesdawg

18. Im pretty sure there is a study on subliminal things such as most adverts aimed at males has a Penis shaped object or a breast shaped object (normally car adverts) This is not for gay this is because males react more to sex related things..

I think advertising isn't like " OMG COKE BILLBOARD ... MUST GET COKE" its WAY more subconscious.

Anyway I actually like the idea of Advertising in HOME don't get me wrong but yes i do like Advertising as long as its good and clean. I wouldn't mind going into a Nike Space (seen in previous home footage) and having a look at their new shoes before going out and buying one. Stuff like that is more than good with me.

Posted at 4:27PM on Oct 8th 2007 by Flint

19. would be cool if some how we could click out on something and be taking to their website or get info on that product somehow like in a email sent to a Home computer in your room. Just a thought. I know some times I'll be driving and see a billboard and be like damn some ice cream would be nice right about now.

Posted at 5:00PM on Oct 8th 2007 by drdre74

20. I don't mind something like this in HOME but when it is in an actual game and blatantly out of place it pisses me off. I want to play the game not look at ads. I'm dreading the day when you'll be playing FFXXXII and there will be pop-up ads every time you use an attack or something. "Shiva is proudly sponsored by Chevrolet, the Heartbeat of America"

Posted at 5:53PM on Oct 8th 2007 by Jason

Next 20 Comments

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use

or
tags.

New Users

Current Users

Advertisement

Win the Ultimate Halo 3 setup from Xbox 360 Fanboy!!!Check out the PlayStation Fancast podcast!PS3 Fanboy interviews Everyday Shooter's Jon Mak

RESOURCES

Features
Contests and Giveaways (10)
Community (70)
Galleries (34)
Guides (2)
Hands-on (13)
Interviews (211)
Podcasts (12)
Polls and Surveys (41)
Rants (16)
Reviews (30)
Wallpapers (5)
News
Blu-ray (175)
Business (34)
Deals and Bargains (36)
Demos (48)
Downloads (80)
e-Distribution Games (77)
Firmware Updates (35)
Game Patches (17)
Hacks and Homebrew (19)
Hardware (24)
Multimedia (30)
New Releases (121)
News (256)
Peripherals (41)
PlayStation Network (160)
PlayStation Store (177)
Previews (484)
Rumors (333)
Videos and Screenshots (397)

RSS NEWSFEEDS

Powered by Blogsmith

Sponsored Links

Featured Galleries

Haze
Soulcalibur IV concept art
Wipeout HD
MGS4 TGS swag
LocoRoco: Cocorecho
Ratchet & Clank: Concept Art
Ratchet & Clank: Renders
Heavenly Sword: Motion Capture
Heavenly Sword: Weapons & Environments

 

Most Commented On (14 days)

Recent Comments

Weblogs, Inc. Network

  • Autos
    • Autoblog
    • AutoblogGreen
    • Autoblog Spanish
    • Autoblog Chinese
    • Autoblog Simplified Chinese
  • Technology
    • Download Squad
    • Engadget
    • Engadget HD
    • Engadget Mobile
    • Engadget Chinese
    • Engadget Simplified Chinese
    • Engadget Japanese
    • Engadget Spanish
    • TUAW (Apple)
  • Lifestyle
    • AisleDash
    • DIY Life
    • Gadling
    • Green Daily
    • Luxist
    • ParentDish
    • Slashfood
    • Styledash
    • That's Fit
  • Gaming
    • Joystiq
    • DS Fanboy
    • Nintendo Wii Fanboy
    • PS3 Fanboy
    • PSP Fanboy
    • Second Life Insider
    • WoW Insider
    • Xbox 360 Fanboy
  • Entertainment
    • Cinematical
    • TV Squad
  • Finance
    • BloggingBuyouts
    • BloggingStocks
  • Retired
    • AdJab
    • BBHub (BlackBerry)
    • Blogging DEMO
    • Blogging E3
    • Blogging ETech
    • Blogging Gnomedex
    • Blogging Milken
    • Blogging Ohio
    • Blogging Web 2.0
    • Future of Music
    • Bluetooth
    • Card Squad
    • CSS Insider
    • Design
    • Digital Music
    • Digital Photography
    • Divester (scuba)
    • Droxy (Digital Radio)
    • DV Guru (Digital Video)
    • Enron Blog
    • Flash Insider
    • Google (Unofficial)
    • JavaScript
    • Live 8 Insider
    • Magazine Design
    • Medical Informatics Insider
    • Microsoft (Unofficial)
    • Mortgages
    • Nanopublishing
    • Office
    • Open Source
    • Peer-to-Peer
    • Photoshop (Unofficial)
    • PVR Wire
    • RFID
    • RSS
    • SAS (Unofficial)
    • SCM Wire (supply chain)
    • Search Engine Marketing
    • Social Software
    • Spam
    • Tablet PCs
    • Telemedicine Insider
    • Unofficial Playstation 3
    • Unofficial Xbox2
    • Video Games
    • VoIP
    • WiFi
    • The WiMAX Weblog
    • Wireless Dev
    • The Wireless Report
    • Yahoo (Unofficial)
  • Also on AOL
    • AOL.com
    • African-American Culture
    • Autos
    • Coaches
    • Diet and Fitness
    • Food
    • Games
    • Health
    • Horoscopes
    • Jobs
    • Maps
    • Mobile
    • Money
    • Movies
    • Music
    • MyAOL
    • News
    • Online Radio
    • Real Estate
    • Shopping
    • Slideshows
    • Sports
    • Storage
    • Switched
    • Television
    • TMZ
    • Travel
    • Truveo
    • Video
    • Weather
    • Winamp

Other Weblogs Inc. Network blogs you might be interested in:

DS Fanboy
  • The DS Life: Our Digital Yard
  • EASTMOST PENNINSULA IS THE SECRET ZELDA DS LITE
  • Baby brain training on its way to the U.S.
  • Card Hero: Intelligent Systems' other strategy game
  • Shining Force developers working on DS RPG
Subscribe with My AOL, MyYahoo or Bloglines
Second Life Insider
  • Bug, exploit, feature
  • Linden Lab and IBM Collaboration on Virtual Standards
  • Bleeding Edge Nicholaz edition-s released for all platforms
  • Depo to run fashion show with no size 0 models
  • ESC launch sanctioned new viewer to tie in with CSI:NY in SL
Subscribe with My AOL, MyYahoo or Bloglines
Nintendo Wii Fanboy
  • Anyone can be Mozart in Wii Music
  • The VC Advantage: Art of Unlocking
  • Brawl character selection screen revealed
  • Nintendo mysteriously updates Everybody Votes, Opera throws the browser a keyboard bone
  • The Play 'n Learn bundle issue cleared up, sort of
Subscribe with My AOL, MyYahoo or Bloglines
Xbox 360 Fanboy
  • Fanswag Weekly: win Project Gotham Racing 4
  • Party Animals achievements hide gamer in-jokes
  • Rock Band venues revealed, video preview
  • The sequel to teh most awesome plasma stick
  • Molyneux on games as art: "Of course they are."
Subscribe with My AOL, MyYahoo or Bloglines
Joystiq
  • Gears of War art director directing Thundercats movie
  • Wii Fanboy Weekly October 3, 2007 - October 10, 2007
  • Rumor: Hitman movie watered down for PG-13
  • Video Games Live shows scheduled for 25 cities
  • Metareview: The Orange Box (PC, Xbox 360)
Subscribe with My AOL, MyYahoo or Bloglines
Luxist
  • Victoria's Secret 2007 Fantasy Bra
  • The Gold iPhone
  • Dior Cannage Drawstring with Flap, Handbag of the Day
  • The Wonder Room at Selfridges
  • Saro-Gem BuonGusto 43 Watch
Subscribe with My AOL, MyYahoo or Bloglines
Engadget
  • HyOn's Xent X3 PMP handles GPS, T-DMB
  • Smokescreen biometric reader keeps track of the nicotine crowd
  • Parrot launches the SK 4000 Bluetooth motorcycle headset
  • RIM, Eatoni team up on new text keyboard technology
  • Sony doles out more details on PlayStation Eye
Subscribe with My AOL, MyYahoo or Bloglines
Engadget Mobile
  • RIM, Eatoni team up on new text keyboard technology
  • Apple, AT&T served with class action suit over iPhone locking practices
  • Pantech Duo dummies showing up in AT&T stores
  • LG shows off Rolex cellphone concept
  • Sprint announces BlackBerry Pearl 8130 for November release
Subscribe with My AOL, MyYahoo or Bloglines
Download Squad
  • Make money with embeddable video care of Blinkx
  • Linspire 6.0 release: Linux for the Windows set
  • An open source internet stupidity filter
  • Read Office 2007 documents without installing Office 2007
  • Skype 3.6 beta includes high quality video support
Subscribe with My AOL, MyYahoo or Bloglines
Autoblog
  • Sydney 2007: Mitsubishi Lancer Evolution X - LIVE PICS
  • Sydney 2007: FPV GT Cobra strikes!
  • Sydney 2007: Volkswagen Touareg R50 in the flesh
  • Sydney 2007: FPV crosses over, unveils F6 X
  • Sydney 2007: Holden debuts VE Commodore Sportwagon
Subscribe with My AOL, MyYahoo or Bloglines
The Unofficial Apple Weblog (TUAW)
  • GarageBuy 1.1 adds performance improvements, new image views
  • iPod being used by Army as Arabic translator in Iraq
  • Sitting on the Dock every day
  • Survey: 1 in 6 Americans wants an Apple product for Christmas
  • iPhone Dev Team announces public iPhone 1.1.1 Jailbreak
Subscribe with My AOL, MyYahoo or Bloglines