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Sony playing 'Dress'-up?

Kotaku has dug up an interesting Sony Computer Entertainment trademark in the US Patent and Trademark Office's online database. According to the site, Sony has registered something called Dress (see logo on right). One of the things it was registered for (besides x-ray tubes), was the following:

PROVIDING EXHIBIT SPACE OF VIRTUAL REALITY ENVIRONMENTS IN THE INTERNET FOR COMPUTER GENERATED 3-DIMENSIONAL DESIGN OF CLOTHING

ON-LINE RETAIL STORE SERVICES FEATURING DOWNLOADABLE VIDEO GAME SOFTWARE, SOFTWARE FOR CREATING DRESS AND WEARS FOR VIRTUAL REALITY AVATARS, SOFTWARE USED FOR CREATING VIRTUAL REALITY AVATARS, AND SOFTWARE FOR COMPUTER GENERATED 3-DIMENSIONAL CLOTHING FOR AVATARS

Could this be a Home add-on of some sort? It seems like it would fit perfectly into the plans for Home and allow users to create truly unique content -- though it's just going to increase the amount of Second Life comparisons if that's the case ...


Reader Comments

(Page 1)

1. it actually has to do with the playstation eye. There was a Japanese news report/video of it. this is the link( http://video.google.com/videoplay?docid=-1745039921662276433&q=eye+ps3&total=239&start=0#=10&so=0&type=search&plindex=3

im fairly sure that is what the logo is for.

Posted at 10:31PM on Sep 11th 2007 by kaptiankraken

2. @1: Actually that's an old Hitachi tech demo..but they are using the Cell for realtime video processing.

Posted at 1:20AM on Sep 12th 2007 by Popfrogs

3. It sounds like it would fit the HOME ethos quite well. The linked article specifically cites t-shirt creation and retail...
http://threespeech.com/blog/?p=588#more-588

Posted at 1:37AM on Sep 12th 2007 by Ian

4. Oh dear us 360 users, first the PS3 has proteins and now you have a virtual sewing machine. What ever will we do?

Posted at 3:04AM on Sep 12th 2007 by Ed

5. "What ever will we do?"

Probably twiddle your thumbs after your 360 bakes itself to death Mr. Betty Crocker.

Posted at 7:25AM on Sep 12th 2007 by borland502

6. All the FW updates (save for 1 or 2) have gone up on Wednesday nights at about 11:00PM EST. I would expect it then.

Where the hell is 2.0, though?!

Posted at 11:21AM on Sep 12th 2007 by timjdonat

7. Another sick logo from Sony... Nice one. Love to see Avant Garde.

Posted at 1:19AM on Sep 13th 2007 by ill trooper

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