It's clear that the next-gen movie format wars are shifting towards a victor. New data from Home Media Research shows that Blu-ray is gaining significant momentum, selling twice as many discs in the first half of this year than HD DVD. Sales of Blu-ray disc movies totaled 1.6 million units, compared with 795,000 HD DVD discs. Over the course of both formats' lifetimes, Blu-ray has about a 1 million unit advantage.
Could PS3 be the reason for such a significant boom in Blu-ray sales? Quite possibly. Dave Karraker offered GameDaily BIZ some statistics from their internal survey data:
- The average survey respondent owns 4.5 Blu-ray movies and 119 DVDs.
- 72% of respondents purchased at least 1 Blu-ray movie since acquiring a PS3.
- 87% of respondents intend to purchase at least one Blu-ray movie in the next 12 months.
It was a high-risk gamble, but it appears that Sony's inclusion of Blu-ray is finally helping its intentions to have a dominant media format in the market.
Reader Comments (Page 1 of 3)
8-16-2007 @ 3:06PM
EDGE said...
prepare for the xbots invasion.
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8-16-2007 @ 3:10PM
never$$hort said...
Blu-ray outpaces HD-DVD in U.S.: Home Media Research:
http://www.reuters.com/article/technologyNews/idUSN1419176920070815
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8-16-2007 @ 3:13PM
Brian Spence said...
Yeah, why do X-Box fanatics get their panties in a bunch over news like this? If Blu-Ray failed, the PS3 would have been a disaster. Now that BD's winning (won?) the format war, the PS3 has more value and shelf life with the inclusion of Blu-ray.
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8-16-2007 @ 3:13PM
Peter J said...
"The average survey respondent owns 4.5 Blu-ray movies and 119 DVDs." .. this tells you a lot of the 'average' PS3 owner; they probably have a mid to high-end home theatre system with an HDTV.
Myself, I have 8 BDs and maybe 10 DVDs.
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8-16-2007 @ 3:13PM
never$$hort said...
yeah the 360 trolls wont know what hit 'em until it all bites 'em in that ass that M$ has been brutally raping for so long... Nothing like a swollen raped ass getting bit by thier own ignorance...
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8-16-2007 @ 3:14PM
dewmandew7 said...
They must have only interviewed movie fanatics... 119 DVDs... on average!?!? I don't own nearly half that many! I like video games better than movies though... maybe that's why.
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8-16-2007 @ 3:15PM
Andy said...
Blu-Ray has already won.
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8-16-2007 @ 3:15PM
never$$hort said...
I counted my Blu ray collection the other day and I'm at 52 already!!! I don't even try to count my DVD collection anymore, too many to count!!
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8-16-2007 @ 3:17PM
Andy said...
@6
I thought that number was pretty high as well. I own 15 dvds and 2 brds.
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8-16-2007 @ 3:17PM
never$$hort said...
So I'm a proud contributer to the blu's success...
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8-16-2007 @ 3:17PM
mccomber said...
Confusing. http://www.1up.com/do/newsStory?cId=3161833
"The NPD Group released results from their "Next Gen Functionality & Usage" report and some of the numbers are surprising.
According to the results, only 40% of PlayStation 3 owners polled were aware the machine had a Blu-ray player and about 50% of that number had popped in a Blu-ray movie during the last 10 times they turned on the machine -- the other half didn't use the feature."
Wonder what the difference is between the groups each surveyed; did Sony's numbers come from a more tech-savvy group of owners?
Or is Sony just playing fast and loose with the numbers they presented?
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8-16-2007 @ 3:19PM
never$$hort said...
@mccomber
Home Media Research is much more reliable source
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8-16-2007 @ 3:20PM
Dreadhead541 said...
wait, wasn't there an article posted here a little while back that said that only 40% of ps3 owners were aware that it was also a blu-ray player. So, does that mean that 33% of ps3 owners have bought a blu-ray movie with out knowing that their ps3 can even play it?
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8-16-2007 @ 3:20PM
Dreadhead541 said...
wait, wasn't there an article posted here a little while back that said that only 40% of ps3 owners were aware that it was also a blu-ray player. So, does that mean that 33% of ps3 owners have bought a blu-ray movie with out knowing that their ps3 can even play it?
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8-16-2007 @ 3:20PM
Gigi said...
First post of mine here! Because finally i have thought to stop waiting, and finally will buy the PS3. (thought I asked a friend to buy it in the states and bring it back here to Italy ;-)
Great victory for the PS3!
Though, I have a question. Wasn't there a report earlier that only 40% of all PS3 owners actually know they have blue ray in their systems? does this mean those guys have been buying a lot more movies! Or are we getting conflicting reports?
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8-16-2007 @ 3:22PM
Gigi said...
oops.. two other guys had the same exact idea the same minute I did :-) I should leave the comments to the pros here ;-)
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8-16-2007 @ 3:23PM
Geoff Gibson said...
@ never$$hort
The 72% own a Blu Ray came from Sony's internal survey data, not Home Media Research.
It directly conflicts with what the NPD said, and unless it is counting the free pack-in movie that came with the PS3 when it launched then one of them is fudging their numbers and only Sony has a reason too. The NPD is not owned my Toshiba or Universal or Microsoft. . .
Something is fishy with the 72% statistic.
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8-16-2007 @ 3:23PM
never$$hort said...
@ALL who are confused
Home Media Research is a much more reliable source, all the major consumer stores base thier data off of HMR reports... so I would take them more seriously than any previous reports...
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8-16-2007 @ 3:23PM
Kxpuc said...
..owning DVD's i don't think i even own a DVD that's not a PS2 game. not with me having a HD and Netflix
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8-16-2007 @ 3:25PM
never$$hort said...
@Geoff Gibson
Blu-ray outpaces HD-DVD in U.S.: Home Media Research:
http://www.reuters.com/article/technologyNews/idUSN1419176920070815
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