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60% of PlayStation 3 owners are oblivious of Blu-ray

According to a new study by the NPD Group, only 40% of PlayStation 3 owners are aware that their console plays Blu-ray discs. This is after almost 18 months of PS3/Blu-ray advertisements and announcements, not to mention significant branding of Blu-ray on PlayStation 3 products.

It's rather unsettling to think of so many people not realizing a significant portion of their console's potential due to lack of awareness. It's tough to see what Sony could do different though. It may just be one of those things where it takes some time before awareness of Blu-ray hits critical mass.

So, you guys are aware that the PS3 plays Blu-ray movies ... right?

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Reader Comments

(Page 1)

1. If you own a PS3 and don't know this, you are a complete and total moron in every way.

Posted at 1:10AM on Aug 9th 2007 by Magma

2. On another note, I hope this shuts all the idiotic xbots up about how they're always saying Blu Ray is only winning because of the PS3.

Posted at 1:12AM on Aug 9th 2007 by Magma

3. how do u not know??? the blu-ray logo and everything is on ur game discs, and on ur flippin' ps3! read the manual! SOMETHING! ...

Posted at 1:17AM on Aug 9th 2007 by radioactiveseamonkey

4. I really find that percentage hard to believe, considering the PlayStation 3 is what is making Blu-ray a priority over HD-DVD.

Posted at 1:24AM on Aug 9th 2007 by Shawn Lebert

5. Maybe because they are playing on SD televisions, which the vast majority of people still own. Bluray/HDDVD look the same as DVD on SD.

Posted at 1:35AM on Aug 9th 2007 by Cooper

6. What the f**k is blu-ray?

Posted at 1:43AM on Aug 9th 2007 by AmgKmpsR

7. What the hell i knew about it before they releaced it.

Posted at 1:51AM on Aug 9th 2007 by RazielDune

8. where do they get facts for stuff like this?

ill make up my own statistics 99% of xbox360 owners are virgins

looks like i suck at making up statistics turns out its true

Posted at 1:51AM on Aug 9th 2007 by chris

9. maybe they need to put big stickers on the PS3 boxes saying "IT ALSO PLAYS BLU-RAY MOVIES" and why not start putting up signs/ads in stores and maybe working with retailers to cross promo Blu-ray movies with PS3 more. other than that there isn't much more than for word of mouth to spread the knowledge

Posted at 1:59AM on Aug 9th 2007 by isagani

10. What percentage of xbox360 people realize that they're console plays DVD-9?

But in any case, I'm sure the 60% will be delighted once they find out that their little toy will do more than what they originally bought it for, which is good news.

In the end, the 60% see the 40% marching on for a higher cause and just want to chip in to help defeat an evil empire, that's all... :)


I hear Nintendo is planning to alliance to add bluray playback on it's Wii.

Posted at 2:00AM on Aug 9th 2007 by secret

11. They're joining the rebellion, led by the 40%.

Posted at 2:02AM on Aug 9th 2007 by secret

12. wow. they should have commericals on TV...

"PLAY HI-DEFINITION BLU RAY DISCS ON YOUR PS3 CONSOLE"

or SOMETHING...

to be honest, i rarely see any PS3 commercials at all...and the ones i do see are advertising specific games.

there were a few commercials around launch...but i see MANY more universal 360 commercials actually advertising the 360 console with the "Jump In" tagline.

Sony's advertising department should hire me.

I'll sell some PS3's.

Posted at 2:02AM on Aug 9th 2007 by Justin

13. and don't care whether it plays bluray or not... :)

Posted at 2:02AM on Aug 9th 2007 by secret

14. These statistics are really hard to believe and quite baffling....all I can say is wow.

Posted at 2:03AM on Aug 9th 2007 by Neil

15. @Chris

You're joke fell flat and didn't make sense with all the bad grammer. So...do everyone a favor and shut up, before you make the forum look stupid.

(Ps. Good luck with those...ummmmm crabs) :p

Posted at 2:06AM on Aug 9th 2007 by Killer

16. On another note. I don't believe this poll at all.

Reason: "The report is based on online survey responses from 6,260 members of NPD's online consumer panel."

Most of these members are likely to be parents that bought them for the children or teens. They have no idea of the damn things, because the kids wanted. (I know it said 6 to 44.) I can tell you right now if there was more than two 6 year olds, I would be surprised. Polls and surveys don't mean $hit these days. PS3, PSP, Wii, NDS, Xbox 360 owners were polled...seeing that the ps3 and 360 are the only HD consoles why ask psp, nds, and wii owners? It's a flawed survey technic.

Posted at 2:19AM on Aug 9th 2007 by Killer

17. It's a lot like when the PS2 released with DVD playback capability. A lot of people bought the PS2 not understanding that it could also play DVD movies.

Posted at 2:21AM on Aug 9th 2007 by Jason Tyra

18. ISn't there a Blu-Ray logo on front of the box? But 40% is more than I thought it would be.

Posted at 2:32AM on Aug 9th 2007 by Jeff

19. @6

"What the f**k is blu-ray?"

Apparently, AmgKmpsR is from the 40% group.

Posted at 2:32AM on Aug 9th 2007 by GL

20. @ jeff...yea there's a blu ray logo...but the majority of the people who buy/rent movies don't know what Blu-Ray nor HD DVD is.

I'm a manager at Hollywood Video (god I hate my job), but man...almost NOBODY knows about ANYTHING Hi-Def....and I'm in MIAMI...not like its a small town cut off from civilization or anything.

Hell...most of my customers don't even know the difference between Widescreen and Fullscreen yet.

And i'm not joking or trying to be funny. About 75-80% of my customers have no clue whatsoever about anything beyond DVD. So the numbers don't surprise me...

Posted at 2:41AM on Aug 9th 2007 by Justin

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