According to a new study by the NPD Group, only 40% of PlayStation 3 owners are aware that their console plays Blu-ray discs. This is after almost 18 months of PS3/Blu-ray advertisements and announcements, not to mention significant branding of Blu-ray on PlayStation 3 products.It's rather unsettling to think of so many people not realizing a significant portion of their console's potential due to lack of awareness. It's tough to see what Sony could do different though. It may just be one of those things where it takes some time before awareness of Blu-ray hits critical mass.
So, you guys are aware that the PS3 plays Blu-ray movies ... right?
Reader Comments (Page 1 of 4)
8-09-2007 @ 1:10AM
Magma said...
If you own a PS3 and don't know this, you are a complete and total moron in every way.
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8-09-2007 @ 1:12AM
Magma said...
On another note, I hope this shuts all the idiotic xbots up about how they're always saying Blu Ray is only winning because of the PS3.
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8-09-2007 @ 1:17AM
radioactiveseamonkey said...
how do u not know??? the blu-ray logo and everything is on ur game discs, and on ur flippin' ps3! read the manual! SOMETHING! ...
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8-09-2007 @ 1:24AM
Shawn Lebert said...
I really find that percentage hard to believe, considering the PlayStation 3 is what is making Blu-ray a priority over HD-DVD.
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8-09-2007 @ 1:35AM
Cooper said...
Maybe because they are playing on SD televisions, which the vast majority of people still own. Bluray/HDDVD look the same as DVD on SD.
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8-09-2007 @ 1:43AM
AmgKmpsR said...
What the f**k is blu-ray?
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8-09-2007 @ 1:51AM
RazielDune said...
What the hell i knew about it before they releaced it.
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8-09-2007 @ 1:51AM
chris said...
where do they get facts for stuff like this?
ill make up my own statistics 99% of xbox360 owners are virgins
looks like i suck at making up statistics turns out its true
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8-09-2007 @ 1:59AM
isagani said...
maybe they need to put big stickers on the PS3 boxes saying "IT ALSO PLAYS BLU-RAY MOVIES" and why not start putting up signs/ads in stores and maybe working with retailers to cross promo Blu-ray movies with PS3 more. other than that there isn't much more than for word of mouth to spread the knowledge
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8-09-2007 @ 2:00AM
secret said...
What percentage of xbox360 people realize that they're console plays DVD-9?
But in any case, I'm sure the 60% will be delighted once they find out that their little toy will do more than what they originally bought it for, which is good news.
In the end, the 60% see the 40% marching on for a higher cause and just want to chip in to help defeat an evil empire, that's all... :)
I hear Nintendo is planning to alliance to add bluray playback on it's Wii.
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8-09-2007 @ 2:02AM
secret said...
They're joining the rebellion, led by the 40%.
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8-09-2007 @ 2:02AM
Justin said...
wow. they should have commericals on TV...
"PLAY HI-DEFINITION BLU RAY DISCS ON YOUR PS3 CONSOLE"
or SOMETHING...
to be honest, i rarely see any PS3 commercials at all...and the ones i do see are advertising specific games.
there were a few commercials around launch...but i see MANY more universal 360 commercials actually advertising the 360 console with the "Jump In" tagline.
Sony's advertising department should hire me.
I'll sell some PS3's.
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8-09-2007 @ 2:02AM
secret said...
and don't care whether it plays bluray or not... :)
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8-09-2007 @ 2:03AM
Neil said...
These statistics are really hard to believe and quite baffling....all I can say is wow.
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8-09-2007 @ 2:06AM
Killer said...
@Chris
You're joke fell flat and didn't make sense with all the bad grammer. So...do everyone a favor and shut up, before you make the forum look stupid.
(Ps. Good luck with those...ummmmm crabs) :p
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8-09-2007 @ 2:19AM
Killer said...
On another note. I don't believe this poll at all.
Reason: "The report is based on online survey responses from 6,260 members of NPD's online consumer panel."
Most of these members are likely to be parents that bought them for the children or teens. They have no idea of the damn things, because the kids wanted. (I know it said 6 to 44.) I can tell you right now if there was more than two 6 year olds, I would be surprised. Polls and surveys don't mean $hit these days. PS3, PSP, Wii, NDS, Xbox 360 owners were polled...seeing that the ps3 and 360 are the only HD consoles why ask psp, nds, and wii owners? It's a flawed survey technic.
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8-09-2007 @ 2:21AM
Jason Tyra said...
It's a lot like when the PS2 released with DVD playback capability. A lot of people bought the PS2 not understanding that it could also play DVD movies.
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8-09-2007 @ 2:32AM
Jeff said...
ISn't there a Blu-Ray logo on front of the box? But 40% is more than I thought it would be.
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8-09-2007 @ 2:32AM
GL said...
@6
"What the f**k is blu-ray?"
Apparently, AmgKmpsR is from the 40% group.
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8-09-2007 @ 2:41AM
Justin said...
@ jeff...yea there's a blu ray logo...but the majority of the people who buy/rent movies don't know what Blu-Ray nor HD DVD is.
I'm a manager at Hollywood Video (god I hate my job), but man...almost NOBODY knows about ANYTHING Hi-Def....and I'm in MIAMI...not like its a small town cut off from civilization or anything.
Hell...most of my customers don't even know the difference between Widescreen and Fullscreen yet.
And i'm not joking or trying to be funny. About 75-80% of my customers have no clue whatsoever about anything beyond DVD. So the numbers don't surprise me...
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