
Bill Gardner, CEO of Eidos Interactive, recently said that the PlayStation 3 is not, in fact, an overpriced piece of hardware, but could be sold to the mass market if a simple US $100 price drop came to fruition. We've already had one "price cut" but Gardner thinks that's not enough. "I don't think [the price cut] is enough to reach the mass consumer, but I think it is enough to get it moving again." He thinks another price cut will really start the Sony train rolling and we're not disagreeing. Lower prices generally help sell things. Unless it's that generic Wal*Mart brand soda ... that stuff is so disgusting, they need to pay you to drink it.
Gardner also says the PS3 is a good bargain for what you get -- an HD movie player as well as a game machine (among countless other uses). He offers us a challenge: "Go buy an HD or a Blu-ray player. Go ahead. Tell me what it costs you. Then take a look at the PS3." As long as it's a Blu-ray player, we agree completely. But those sinking HD DVD players are getting moderately cheap -- you just won't get to play as many movies on them.
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Update: fixed title ... damn type-happy fingers love that E]
Reader Comments (Page 1 of 1)
7-31-2007 @ 12:43PM
Darkdrium777 said...
Well, basically he's right.
PS: Typo in the title.
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7-31-2007 @ 12:56PM
Andy said...
Does Eidos have any games planed for PS3?
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7-31-2007 @ 1:11PM
Anghel said...
Haha, you basically just called everyone that drinks Walmart brand Soda disgusting. Not very smooth.
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7-31-2007 @ 1:19PM
Eric said...
In the Discovery Store in Buffalo (which is one of the last to close... Tomorrow, I think), they were selling an HD-DVD player for $300. Then, in Best Buy, there was a 5 free movies offer... I was tempted to take the offer (which was from Toshiba, not Best Buy) and combine it with the player.
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7-31-2007 @ 1:21PM
secret said...
Sony should sell the PS3 at $50. At that price, the PS3 would really sell.
Truthfully, the $400-$500 is a bargain. In fact, when Sony first announced the $500 price tag, I was elated because I thought it would be around $1000 or more. If $400-$500 is large to you, then you must still be getting allowances...
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7-31-2007 @ 1:22PM
Jake said...
Don't knock the Sam's Choice! Dr. Thunder and Mountain Lightning (lol) are great!
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7-31-2007 @ 2:25PM
nickb said...
I highly doubt that the hot chick in the ad to the right is indeed searching for me...what a cruel ruse :(
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7-31-2007 @ 2:53PM
secret said...
Lexus, BMW, or Ferrari should lower their prices to maybe $15,000 to $24,000, and they'll really sell fast. At the moment, they're really overpriced. I mean, $100,000 and up for a car??? Get real. I paid only $8,000 for my 1986 Toyota Supra, and my Toyota Supra even has a radio built in, unlike most Ferraris that costs up to $500,000...baloney...
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7-31-2007 @ 3:25PM
KillarClown said...
Anghel you're disgusting..
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7-31-2007 @ 3:29PM
Boldfire said...
Not in the UK :( We pay £175 ($355) more than the US
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7-31-2007 @ 3:48PM
Popfrogs said...
#11:
I was going to make the same point. Just like some of the Japanese Sony heads have stated, the PS3 is the deluxe gaming machine. That means it's expensive and not everyone can afford it. Broke people can always play with paper sacks and markers.
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7-31-2007 @ 3:53PM
Tru-blue said...
As well, as well. I was fortunate enough (maybe unfortunate to some of you) to come across a PS3 one month after it was released. This was during the brief period when finding a PS3 was scarce.
So I purchased my 60gb PS3 for $599 back in Nov '06, and about 10 months into it's life cycle, the price drops $100. I wasn't uptight about it. Maybe because I swooped by a Target last Nov not expecting for it to have 5 PS3's available. And maybe because the price drop didn't happen within a few short months after I purchased one.
Anyhow, anything to get the "PS3 train" rolling to more consumers. And to get into the homes of all those PS2 owners who have yet to make the next generation jump.
And on that note, why not drop the median prices of homes in southern California to the price of a Ferrari? $100,000 or less for all these new homes and condos would be a dream come true over here!
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7-31-2007 @ 4:08PM
never$$hort said...
What I would like is to see an article that actually states something that we all don't already know... I mean DUH, keep lowering the price and of course you'll sell more. In my opinion PS3 is the 1st game console that is actually worth its price now because of all the value you recieve with your purchase. I use my PS3 more than any other system I've had in the past.
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7-31-2007 @ 4:37PM
Malarkey said...
I love my Xbox 360 but they can't come out with new games fast enough for me. So it was worth it for me at $499 to check out the PS3. The design of the unit, the on-screen interface, and the quality of the product is impressive. No enormous power brick, and the thing is silent too. The online store is cheesy looking though. Otherwise, I'm quite impressed and with the Blu-Ray, it's a great system. If the PS3 were $399 I would have bought it 6 months ago.
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7-31-2007 @ 6:47PM
Thomas said...
Now is a good time to prep for 2008 releases, I hope Eidos has something in store for the PS3
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7-31-2007 @ 8:30PM
Consolcwby said...
*Reads headline, falls over!*
=o why drop more price? so they can sell more crap tomb raider games?... o=
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7-31-2007 @ 9:51PM
John said...
It's true, of course, that ps3 would sell even better with a tag of $399. But we're now entering a game of strange poker.
Sony has to ask (and has to ask their shareholders and board members): IF we lower the price, right now, and take even more financial hits than we're taking, will this create a swoop in buying to such a degree that it would be better than if we hadn't lowered the price? Can we predict this? Run analysis: Aug 2008, without lowering the price, and with: does lowering the price again create such sales and word-of-mouth that our branding will be stronger?
It's a sticky situation, because to the average consumer it might even seem that over time, the quality had been deemed less than originally stated. I mean, here this thing was 1.5 years ago, at $599, now it's only $399? The product is stalwart, it's features are multi-faceted.
Yet who knows this?
This machine is the highest of it's type-- it is the Ferrari of consoles, to reference another commentor.
But while it is a Ferrari, it lacks the downfalls of such an exotic device: the insurance is low (you don't have to constantly return it in a coffin), it has air conditioning, it's quiet, it has a 7.1 stereo (to reference previous commentor again), it is sexy (funny-- Italians make sexy cars; the Japanese make sexy consoles-- who knew?), it has free GPS (I'm starting to run out of 'metaphors' here), and instant street cred-- whenever anyone sees my ps3, they're impressed. I often don't even turn the damn thing on-- you know, like when someone sees a Ferrari parked in your driveway. They don't have to drive it, or see it move. THAT's a Ferrari.
So what Sony needs to do, now, is totally change it's way of relating to the people.
No more artsy-fartsy.
In the 80's computer manufacturers would brag their stats; one that was particularly successful was Commodore, as it had the best stats.
You have to figure, it's MOMs that we have to convince to buy the ps3. Why? My friend at work, he can't buy one yet because 'the missus' would never allow him that expense (she might allow the 360's price but he's not interested).
So put ads in her lady magazines.
Inform the moms! Show family-type things (such as the adorable Little Big Planet) and talk about family, community. Brand your beast as something that brings family together.
Guys are convinced, kids are convinced.
You have got to reach out to the Moms.
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