"Preliminary internal data" from Sony shows that PS3 sales have increased by more than 135% at the company's top five retailers since the $100 price cut was announced two weeks ago. $100 is a significant savings -- but we wonder how many of these purchasers rushed to pick up a 60GB system because they're no longer in production. During the same time period, software sales increased 15% and peripherals by 60%.Recently released NPD figures show that PS3 was gaining momentum even before E3's price drop. In June, sales of the console increased 21% over May's figures, with 98,469 units sold at retail. (However, that still doesn't compete with the massive sales of the hugely successful PS2, with 270,763 consoles sold for the month.)
In a press release, Jack Tretton, president and CEO of SCEA commented: "The new price on the 60 GB PS3, coupled with our very strong software showing from E3, is certainly paying dividends in terms of impressive sales across the board at retail."
[Update: Complete press release is now attached.]
On the heels of a strong showing at E3, today Sony Computer Entertainment America (SCEA) announced retail growth for PLAYSTATION®3 (PS3™) in July. Based on preliminary internal data, PS3 sales have increased by more than 135% at the company's top five retailers since the new $499 price was announced two weeks ago on July 9th. During this same two-week period, total PlayStation hardware sales have increased by 161%, software by 15% and peripherals by 60%.
Also, according to NPD sales data released today for the month of June, PlayStation sales increased prior to E3, as well. Overall, the PlayStation brand continued to exhibit solid growth evidenced by a 21% increase in total retail dollars generated year-over-year in North America with total sales of $393 million. PS3 sales were up 21% over May's figures, with 98,469 units sold at retail. Furthermore, PSP® (PlayStation® Portable) witnessed an impressive increase, up 31% year-over-year, selling 290,108 units at retail, while PlayStation® 2 (PS2) once again remained one of the best-selling consoles on the market, with unit sales of 270,763 for the month.
"The new price on the 60 GB PS3, coupled with our very strong software showing from E3, is certainly paying dividends in terms of impressive sales across the board at retail," said Jack Tretton, president and CEO, SCEA. "This jump in sales bodes very well for us heading into the fall as we launch an impressive arsenal of hardware and software, leading off with the new 80 GB PS3 in August along with the unveiling of highly anticipated games such as Lair and Warhawk. That will be followed by Heavenly Sword in September and six more exclusive first-party PS3 games in October, including Ratchet & Clank Future: Tools of Destruction.
Reader Comments (Page 1 of 2)
7-23-2007 @ 7:04PM
Andy said...
Just a note. PS3's are completely sold out of Canadian retail stores except in Quebec. Thats because Quebec threatens to separate and all the big corporations left and so did the jobs. Have fun in your economic crisis, the west ain't bailing you out. Wow that was really harsh.
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7-23-2007 @ 7:11PM
Andy said...
Those 98,469 people are probably kicking themselves for not waiting a couple of weeks, they could have saved $150 dollars.(here in Canada)
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7-23-2007 @ 7:20PM
Darkdrium777 said...
WTF are you talking about? Quebec is not separating. This would be on the news everywhere over here, but it isn't. Stop spreading nonsense.
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7-23-2007 @ 7:21PM
Ian said...
Andrew, your post reads like something from a Microsoft corporate presentation handbook - Lots of figures plucked from here and there with no qualification of their origins so any spin can be applied to the story.
1. "...sales have increased by more than 135% at the company's top five retailers since the $100 price cut was announced two weeks ago."
Compared to what period? In what region?
2. "During the same time period, software sales increased 15% and peripherals by 60%."
Compared to what period? In what region?
3. "However, that still doesn't compete with the massive sales of the hugely successful PS2, with 270,763 consoles sold for the month."
WOW! Over a quarter of a million PS2s sold in one month!!! It might not sound so impressive if you qualify the region/s this figure covers.
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7-23-2007 @ 7:23PM
Consolcwby said...
These figures will begin to add up - with the North American holiday season approaching, we might begin to see an avalanche of systems being sold. Most people not being early adopters and waiting for the games to come out can only mean one thing: This season will be much more jolly for Sony than for 2006. I still say 2008 will be the year watch.
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7-23-2007 @ 7:24PM
Ian said...
With regards to my 2nd point above, how can you state that software sales have risen and present it within an article alluding to PS artefact sales rising when the range of software products changes from month to month? It's not really a stable comparison.
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7-23-2007 @ 7:28PM
Andy said...
"Quebec is not separating."
There always talks of Quebec separating. For people under the age of 30 there is an almost 20% unemployment rate. If you haven't realized all of the west hates Quebec. It all goes back to the National Energy Program when the west had to sell oil to the east for bellow market prices. Alberta lost billions and Quebec sat on their asses and wanted to seperate.
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7-23-2007 @ 7:29PM
Andy said...
I am totally off topic. Sorry folks.
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7-23-2007 @ 7:30PM
Jldowning said...
Ian, I'm sure there is a source for this somewhere, but does it really matter what period? Or what area? It just says PS3 sales are going up, which is a good thing for everyone.
I mean I get your point, a source is nice, but I didn't come to PS3Fanboy to decide what to put stocks in ya know?
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7-23-2007 @ 7:37PM
Darkdrium777 said...
Yes I know there are talks, particularly in the Parti Québécois, but it's not going to separate tomorrow so it has nothing to do with the PS3 sales and the fact that they stack up in our stores, therefore I come back to my previous point: stop spreading nonsense.
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7-23-2007 @ 7:44PM
Will said...
@10: if there's that high of an unemployment rate it would have quite a bit to do with ps3's not selling in the region. if people don't have a job, they don't have money...so they sure as heck aren't gonna buy a $5-600 console
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7-23-2007 @ 7:52PM
Ian said...
Jldowning - Point taken. I just get irritated with spin from marketing departments and I'm sure that given the raw data both you and I could come out with totally different reports.
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7-23-2007 @ 8:08PM
Andy said...
Anyone wanna bet July PS3 sales will go over 150k?
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7-23-2007 @ 8:10PM
zenprism said...
What's a Canada?
I was one who bought a PS3 a week ago just because I wanted full backwards compatibility. I own no games, I haven't even opened the box yet, but I own one because I was worried that if I had waited, I wouldn't be able to play my massive collection of PS1 and PS2 games on it. The price drop helped in that decision too.
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7-23-2007 @ 8:23PM
Andy said...
"they sold 98,500/5 = 19,700 per week."
I did not realize 2 days counted as a week?
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7-23-2007 @ 8:25PM
Mike said...
I wonder how many folks bought this model because of the backward compatibility. The new 80gig units are going the software only route.
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7-23-2007 @ 8:43PM
Darkdrium777 said...
@11: I agree that the fact that people don't have a lot of money can explain the fact that not a lot of people own a PS3 over here, but it doesn't necessarily link up to the fact that Quebec's government thought about separating something like 10 years ago. Right now, Quebec's staying in Canada, even though it's population is greatly divided over that matter.
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7-23-2007 @ 8:57PM
Darko said...
Price drop??? what price drop.... lmao
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7-23-2007 @ 9:00PM
Jerry Vargas said...
isn't the price drop to get rid of stock as soon as they are gone the price will shoot back up to $600?
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7-23-2007 @ 10:58PM
finalfan said...
@19
I agree with you there. Actually,I live near the capital, Quebec city, and opinions over tthat matter are really divided. As for the PS3 sales, I checked most of the future shops and they're out of stock everywhere. Guess that the Ps3 Is Gaining in popularity. After all, Ps3 Fanboy DID said that people COULD'NT afford a Ps3 at 700$. That said, people turned over to the 360 pro. But now, Ps3 and 360 Elite, which icludes HDMI support, are at the same price. Now, people are becoming more and more aware of Ps3 hardware superiority (thanks to Future Shop salesmans who supports Ps3 unlike EB games who does not) and are opting for Playstation. Don't forget that epic is working in collaboration with sony to enhance Unreal 3 Engine given to that superiority. Plus, It' only 1% or so defectuous. Cheers ;)
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