"But its a part of the overall SingStar experience that you're downloading the music that so that is a kind of different experience than you would have for downloading music that's specific to the PS3 experience that you can't get anywhere else. That's the kind of thing i'm talking about, and therefore, in conjunction with Singstar, there is going to be music download obviously because we find something that's very PlayStation-esque. So I want to try to come up with something that has the same kind of different PlayStation experience for music downloads, if we're going to expand it to the PlayStation Network Store and also for video downloads as well."
Sony is waiting for a "unique" way of providing video downloads, but we adamantly believe that consumers will love to have standard video service, akin to the one available on Xbox Live Marketplace. Isn't providing downloadable 1080p video differentiating enough? We think so. Read our complete interview at Joystiq.