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40GB PS3 for $399 on the horizon? Everybody say "wheee!"

The PlayStation 3 price rollercoaster reaches another peak today as Game Informer puts the rumour out there that a new 40GB SKU is on the cards. The price? $399. We've also heard ourselves that this has been in the planning stages for a number of months. When asked for confirmation, Dave Karraker stonewalled us with the following statement: "We won't be making any further announcements regarding our PS3 model hardware strategy in North America until the 60GB model is exhausted and market conditions are evaluated."

It's clear, then, that we won't be seeing any new price drops or SKUs hit the market until the 60GB PS3s are sold out. Once that happens, as Pachter said, we'll see the 80GB system drop down to the price of $499. If not, we'll see a new 40GB SKU come in at a price of $399. There's no reason why both of these things couldn't happen, but we're not convinced that's the case.

Since the rollercoaster started, we've been saying that the problem Sony is facing is that people can't afford the PS3, not that they won't buy it. A $399 ticket to the PS3 party would be excellent, especially if it were to start before the Christmas buzz hits. However, all this price craziness is making things confusing for potential buyers who keep up to date with PS3 news. Once the mainstream have bought out all of the 60GB models (All 2 to 3 million of them; It could take a while) we'll see something happen.

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Reader Comments

(Page 1)

1. I bought a launch PS3 and I personally don't care if they cut the price on it. I've gotten my money's worth already with a handful of games and the awesome Blu-Ray playback. Alot of people scream bloody murder if they buy something a week before the price drops on it, but that's just how it goes.

Posted at 6:14PM on Jul 16th 2007 by Popfrogs

2. Anything to get the playerbase up so we don't keep getting the 360 holding our games back.

(Sorry but that came strait from Rockstars mouth! 360 has caused them to lower the content in GTAIV.... check out the story on IGN!)

Posted at 6:37PM on Jul 16th 2007 by Jldowning

3. Im interested (Sony too i think) in the PS3 sales numbers for July, the price cut has basically been effective for the whole month. I think they will wait and see what happens.

This summer hasnt exactly been stellar for game releases either and the price cut is needed now... the Fall will be big though. So, big game releases + price cuts could be exactly what Sony needs.

Posted at 6:38PM on Jul 16th 2007 by humpty

4. Does anyone else think this is stupid.40 gig...60..80 gig.I understand they could be trying to corner every price range...but WTF!
All sony should do is put there name on a laptop hard drive in various sizes like 80...100..120!We already know you can do this but if sony puts there official stamp on it then the warranty can stay intac and they would be giving everyone the option of what size hard drive they want .
Drop the price to $300 bucks with little internal storage!....sell the different size hard drives at various prices and be done with it!One price..and give everyone the option of how much more money they need to spend!Hey if they need more space later...BAM! Buy another Sony licensed hard drive.

Posted at 6:38PM on Jul 16th 2007 by bill

5. I could care less how many GBs are in any of these things, I'll never buy a TV show or movie off of one of these so called marketplaces. Wake me when I can get a console, 360 or PS3, for $200.

Posted at 6:59PM on Jul 16th 2007 by TK00

6. @TK00:

Get a job. The only thing you can get that cheap is a PS2 or a PSP, maybe a Gamecube if you don't want a large selection of games.

Posted at 7:19PM on Jul 16th 2007 by Popfrogs

7. @6 allright you should wait bout 5 years then unless you want it used buddy

Posted at 7:19PM on Jul 16th 2007 by qwerter

8. I don't see how confusion really plays a part. The regular Joe sees the $499 price tag on his site of choice, or has it by word of mouth. There's not much difficulty in wrapping one's head around that. When the SKU dies out, then, "Hey, it used to be $599 for 60 gigs. Now it's 80."

If one were to regularly follow up the hows and whys of price changes, that's a different story. Their interest follows naturally.

Posted at 7:24PM on Jul 16th 2007 by JKPierce

9. Yeah, I really don't care that they dropped the price. I was an early adopter. I could have waited. I knew the price would go down. If you amortize the $100 you would have saved over how long you've had the console it's like $12 a month. Big EFFin' deal.

Posted at 7:41PM on Jul 16th 2007 by Stef Geiger

10. @TK00: Wow... =o your being a little bit cheap on that $200 price point, you'll probably be waiting at least 2 years! But hey - whatever works for you...

This rumor will probably be true, especially if the VOD service won't be seeing the light of day until 2008 - but I still can't help but wonder what all that Sony naysaying about having more than one SKU was about if it is true. =/ What a wacky gen this has been so far! =/

Posted at 7:41PM on Jul 16th 2007 by Consolcwby

11. this sucks 60gb should be the standard gaming for the next ten years!

Posted at 7:41PM on Jul 16th 2007 by sicklesdawg

12. "Sony is facing is that people can't afford the PS3, not that they won't buy it"

No, Im pretty sure I could afford to buy this and every game on the system.... I just refuse to until they release 6 games worth buying (must have games, that I cant play on my 360) EX: God of War 3 and Heavenly sword. So I will buy one sometime in 2008 once the price drops to 400 and there are games worth playing.

Oh and ill buy it sooner if sony stops being so anti consumer... but i dont see that part happening anytime soon.

Posted at 7:53PM on Jul 16th 2007 by Darko

13. @13 how is sony being anti customer? if you mean by anything with online experience remember thats all free plus your alot more with your money

Posted at 7:56PM on Jul 16th 2007 by qwerter

14. >@13 how is sony being anti customer?

of course Sony is anti-customer, of course, those customers just happens to be xbox owners and HD-dvd owners. ;)

399 would be VERY interesting. maybe that's why Reeve said PS3 will win by mid-08. I guess the guy wasn't smoking as much pot as I thought he was. ;)

Posted at 7:59PM on Jul 16th 2007 by kingofwale

15. "Sony is facing is that people can't afford the PS3, not that they won't buy it"
I think this statement is all wrong. People will pay the high price if you give them exclusive reasons to. So far there are close to NO PS3 exclusive content that is worth the system. Sony keeps losing exclusivity to games.. GTAIV, Katamari, Devil May Cry 4, and rumors of MGS4 and FFXIII. Those 5 games alone are completely worth $600 price point for a PS3.
Right now the best games for the PS3 are NG:Sigma, Oblivion and Motorstorm. 2 of those 3 are ports from a WEAKER system (as far as game storage tech).
Sony, if you want to win (by march 2008) You best get on the exclusive compelling content. and for the love of God, hold onto your exlusives!

Posted at 8:07PM on Jul 16th 2007 by otsego_undead

16. Why do PS3 rumors and Speculations always get reported as fact, without so much as logical thought put into it? Kaz Hirai himself said at E3 that Sony are going to be sticking with a single SKU, but I think Game Informer and Patcher know better than he does. He only runs the goddam company.

Posted at 8:19PM on Jul 16th 2007 by Darren Tilley

17. Otsego, so you haven't seen


Metal Gear Solid 4 (confirmed exclusive)
Lair - exclusive
Little Big Planet - exclusive
Heavy Rain - exclusive
LA Noire (confirmed PS3 exclusive)
Haze (timed exclusive for 2007)
Unreal Tournament 3 (timed exclusive for 2007)
Warhawk - exclusive
Folklore - exclusive
Pain - exclusive
Infamous - exclusive
Ratchet and Clank - exclusive
Uncharted: Drake's Fortune - exclusive
Eye of Judgement - exclusive
Wipeout HD - exclusive
Socom - exclusive
White Knight Story - exclusive
Echochrome - exclusive
Heavenly Sword - exclusive
Killzone 2 - exclusive

and more.

see, there are plenty of exclusives, just maybe exclusives that don't, personally, interest you. doesn't mean they aren't there.

i don't like Gears of War, Crackdown, Lost Planet, or Dead Rising, yet they are enjoyed by many, and exclusive to the 360. just because i don't like them, don't mean they aren't there. see how this works?

there are plenty of exclusives (timed or permanent), on the PS3, it just boils down to if they're the type of games you're interested in.

for mey, personally, most of the games i've listed (20 in all, 16 that i'm *REALLY excited about)above had my attention, and are more than enough to warrant a PS3 purchase. for *ME.

i think, at this years E3, Sony brought the content (most of it exclusive, and some new stuff as well), instead of regurgitating the same titles we've seen for a year now, or new incarnations of old franchises *cough*Microsoft and Nintendo*cough*

there's a lot to be excited about if you're a PS3 owner, from this year and beyond into next.

Posted at 8:27PM on Jul 16th 2007 by Figboy

18. Game informer's lead time to print is how long?

Anyway...a 40GB HDD vs a 60GB would be PENNIES different in price (Sony already said its PENNIES between 60 and 80GB)...if they were going to stick with 2 SKUs they could have just gone non EE in the current version (60GB) for 399 and a 120GB for 499 (By Xmas)...

There is no 40GB coming.

Posted at 8:59PM on Jul 16th 2007 by Kspraydad

19. @20.

Spoken like a true Sony hater.

Posted at 9:09PM on Jul 16th 2007 by Ty

20. @#20: Although you have the right to express your opinion, most of the games on that list people *do* care about, and at least one in particular is so incredible that X360 fans won't let a rumor of it being cross platform die.

Oh well, we all make our choices, but it's kinda dumb to bet on only one in this console race. Most hardcore gamers are going to have the 2 big systems to play the best games.

Posted at 9:13PM on Jul 16th 2007 by Popfrogs

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