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EU price cut on the horizon? Big SCEE announcement on Thursday


GameIndustry.biz has received word directly from SCEE that they will have a large announcement to give at E3 this week. While seemingly keeping as tight lipped as possible, SCEE stated that it would be related to the just-announced price drop and introduction of the 80GB system in the US.

The announcement will occur on Thursday and so won't be part of the Sony keynote. We'll keep our ever-vigilant eyes open to make sure we get you the news as it breaks. A price drop in Europe would be very interesting, considering how well the system has been received already. In the UK most stores sell at around £400 (£25 off RRP), including bundle deals, so a further drop would have a large effect on those who are still straddling the fence. Even if they just want a decent priced Blu-Ray player.

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1. UK: I'd buy a blu-ray player that also plays motorstorm for £300.

Posted at 8:06AM on Jul 9th 2007 by Smokes2Much247

2. Australia better see some results of this, and maybe some repayment (Microsoft Xbox style) for the people who early adopted it (ie, me)

spending $1000 AU (more then you UK!) on a console to see it have a price drop in just over 3 months is incredibly frustrating, just toss me a copy of Motorstorm thanks :)

Posted at 9:03AM on Jul 9th 2007 by afr

3. @afr

Seriously, everyone knew the price drop was coming. It's amazing Sony avoided it as long as they have. You bought a very overpriced console which was struggling badly for sales -- it doesn't take a genius to put 2 and 2 together and suggest a price cut soon was coming.

There will be another significant price cut within a year after sales are poor at $500 during the holiday season.

Further, stores have already been selling the PS3 in bundles with motorstorm for 375 pounds. That was within a month of launch as well.

Posted at 9:56AM on Jul 9th 2007 by thebigfatj

4. The trouble is that, here in the UK the system costs around £400 which is the cost of rent for a smallish house/flat for a month. That's quite a bit of cash!
Now, as revealed in a survey about a month ago, most parents buying this system don't know about the Blu-Ray player, let alone its networking and media centre capabilities. They only see a games machine which costs £400 and games costing anything up to £49.99 each. Though I have a PS3 myself it's very easy to see why most families see the system and its games as an extreme luxury.

So, will a price drop help? Bring the system down to somewhere below the £350 mark and you might see an upturn in sales. Any less of a price drop and I reckon parents just wont stump up the cash.

Posted at 10:00AM on Jul 9th 2007 by Ian

5. LOL, majority of UK people are poor.

Posted at 10:34AM on Jul 9th 2007 by Popfrogs

6. "UK people are poor" ....dude wise up .... i think it time you looked up some facts

£400 is like $800 k .... in the BIg US of A you guys woulden pay $800-900 for a system

so i price cut is an all round good thing ..... plus the 360 will have a price cut as well .. so this really anit a big thing

Posted at 11:13AM on Jul 9th 2007 by L

7. @6

I honestly don't see a price cut for the 360, especially after having to spend a ton more money on defective consoles.. They still want to be profitable

Posted at 1:33PM on Jul 9th 2007 by Tyler

8. Drop the price if you must Sony but do the right thing and offer 3 free games to early buyers like Microsoft did with the Xbox when I got it at launch to offset the price cut.
While your on doing the right thing would sorting the green screen DVD/Blu Ray RGB mess be too much trouble?

Gareth

Posted at 3:42PM on Jul 9th 2007 by Gareth Burleigh

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