
In the interview, Tretton said "We have a very different approach to exclusives than some of our competitors. We don't buy exclusivity. We don't fund development. We don't, for the lack of a better term, bribe somebody to only do a game on our platform. We earn it by saying "you can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful." We believe him. Even if, over the next few years, only half of the PS2 owners of the world adopt a PS3, it will be the most successful machine this generation and spending, say, $50 million dollars to some company for exclusive downloadable content would be completely meaningless.
Tretton also touched upon what exclusive games meant to Sony. "You know, if we were working on three games, it doesn't make for a very big exclusive list, but if we got 15, we've got a larger exclusive list before the third party comes to you with an exclusive. You almost get to the point where Nintendo's at, where they can do it without the third parties, but I don't know if that makes for a healthy environment. I think we sit perfectly in the middle. Microsoft is too dependent on the third-party community, and Nintendo is too dependent on first-party. We like to feel that we got a pretty good mix." Nobody can deny this. Tretton hit the nail on the head. Even though the price is high, even though the big library of games is still a month or two away, that is the reason Sony will continue to pull through. They don't, as the old saying goes, put all their eggs in one basket.
[via Joystiq]
1. I like the contrast to this story here as compared to joystiq. I started to post a response there, but figured it would just be drowned out by the "Sony is doomed!" drone.
The whole interview is pretty interesting, especially when he talks about the realization that they're got to help developers more, and share the knowledge that comes from past games. The fact that things learned from Resistance were passed on to the guys working on Lair when, technically speaking, they are two completely separate development teams is great. He also mentions that the development tools for supporting features of Home should be getting into developer's hands in the next month, if they aren't already.
He also talks a lot about making it more clear just what you are buying with a ps3, pushing the media capabilities as well as the games, and branching out beyond the normal users of a gaming system. He also makes it clear that they understand the need to push the gaming side of the system as well though, not just making it a Blu-Ray player that also does games.
"We absolutely have to pull out all the stops. We have to throw budget out the window and do everything we can to showcase the technology as soon as we can, because we think the third-party community is obviously going to be hesitant given the investment that they're going to have to make."
Posted at 1:17PM on Jul 4th 2007 by mccomber