Despite all the recent bad press and uncertainty about their future, Sony has a reason to celebrate. Their PlayStation advertisement "Double Life," was selected as an inductee into the Clio Awards Hall of Fame during the Clio Festival, earlier this week in Miami. A Clio is like an ad agency's equivalent to a television Emmy. The "Double Life" ad first aired in the UK in 1999, and apparently was developed in response to a popular series of Apple advertisements at that time. It was directed by Gorgeous Productions in collaboration with ad agency TBWA\London.
The Clio Hall of Fame Award is quite an honor to bestow those in the advertising industry. Since its inception in 1960, only 300 advertisements from around the world have been commended with such an honor. As long as Sony can avoid disasters like the God of War fiasco, we'll see what additional achievements a successful marketing team can do to further the PlayStation brand name and ensure success for the PS3 console.
What is it with like 3 day old news on this site, I appreciate what you guys do, but when the only news we get is the same news we got 3 days ago on Joystiq it gets boring.
Isn’t this like, a really old ad? Or at least the dialog is, I’ve definitely heard it before. Maybe it has new visuals, I don’t recall it that well ^_^.
Reader Comments (Page 1 of 1)
5-16-2007 @ 11:24PM
lorderk said...
What is it with like 3 day old news on this site, I appreciate what you guys do, but when the only news we get is the same news we got 3 days ago on Joystiq it gets boring.
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5-16-2007 @ 11:49PM
Joe said...
I think this is cool to see and hope that Sony can go back and make things like this again and this time make them for the PS3.
Also things like the commercial for the PS9 are sweet so why can't see that there are the things that make people want there system over dumb one's.
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5-17-2007 @ 6:28AM
Laurens Holst said...
Isn’t this like, a really old ad? Or at least the dialog is, I’ve definitely heard it before. Maybe it has new visuals, I don’t recall it that well ^_^.
~Grauw
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