For consumers under 40, a recent study produced by Connection Research showed there is no doubt in their mind that the Sony brand is still as popular now as it was before the latest generation of consoles were released. This is good because for market researchers, Australia has been a fairly good indicator for how the Western world will react to any given device.The study questioned over 3,000 participants with a series of questions about individual and household usage of technology. They were asked to name their preferred brands of certains bits of hardware, including video game consoles. No prompts were given -- it was all up to the consumer. The results for 2007 echoed the results from 2006: then, Sony was the preferred game console (40%). Now, Sony dropped an overwhelmingly unbelievably gigantic amount... 39%. So, the mind share of consumers still belongs to Sony. Now Sony just needs to find a way to get an equal amount of wallet share. Like... games. Oh, summer, you must come to the US now, so we can snag some decent PS3-centric titles!













Reader Comments (Page 1 of 2)
4-24-2007 @ 5:12PM
KillarClown said...
Draco.. they're MICROsoft.. get it? ahahahahaha I slay me.
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4-24-2007 @ 5:20PM
Jeremy said...
Wallet share is not the problem. As we learned from the Australian launch numbers:
(large wallet share)/(friggin' huge PS3 price)=small install base
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4-24-2007 @ 5:42PM
Stef Geiger said...
...Yeah, the wording suggests that they went from 40% to 1%, since you said they dropped 39%.
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4-24-2007 @ 5:47PM
silence said...
You never see these stupid things on the 360 Fanboy site. Grasping for straws folks. You know what? I'm going to do my own study here at work. I'll ask 100 people stupid questions and then predict the future. Simple enough...
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4-24-2007 @ 5:48PM
smco said...
The first three posts seems to have gotten the meaning despite the poor wording, however not everyone who reads this will understand that Sony dropped 1%, meaning that 39% of people in Australia that were surveyed still prefer the Sony console.
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4-24-2007 @ 6:00PM
rfom said...
W100 million doesnt look too off - with the planned 10-year life, that means 10 million a year average.
It all boils down to whether the PS3 can survive till 2009, with the initially high price. By then its should cost much lower (my guess is not more than 399) and the "useless" stuff like blu-ray, 60GB space and HDMI will become essential.
I guess what Sony can aim for is 7-8 million by end-2007 and 25 million by end-2009.
Thats when the inevitable PS3-grade 361 with HD drive should come out (with the expected 15% defect rate of course). We have seen the effect of a much smaller 8mil unit lead the 360 had in terms of exclusives - with a 3-year lead and a 20mil+ base for PS3 - that would be game over MS
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4-24-2007 @ 6:23PM
massive_98 said...
It won't sell 100 million untis. My guess is around 97 million.
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4-24-2007 @ 6:58PM
massive_98 said...
This one of the only articles I have seen that doesn't love the 360.
http://gamer.blorge.com/2007/04/24/business-guru-labels-xbox-360-a-disaster/
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4-24-2007 @ 7:32PM
Colin said...
@massive....
Although I agree in general that the 360 is a disappointment from a MS investor's point of view the article is strictly looking at Japan...not exactly a 'world view' in terms of how MS is doing...
When all is said the Xbox is likely to have 30% of the market (this generation) and a huge cash flow coming in from LIVE and microtransactions IPTV and the like. Whether that cash flow can ever catch up to the investments MS has made...Sony kinda has that problem on their hands too.
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4-24-2007 @ 8:06PM
mccomber said...
The playstation brand is strong, even if ps3 sales currently aren't. I'd still be surprised to see sales numbers like that though, but I guess over the course of 10 years, it is possible... the biggest factor is that not a lot of people have bought into either the 360 or ps3 yet, so Sony has plenty of time to deliver before the "mainstream" starts buying the console. People I work with are still talking about the ps2, and a handful of them have recently bought consoles—mainly because they couldn't get a wii, saw the ps2, the huge number of cheap games... I'm sure Sony would rather they bought ps3s, but it's still Sony's Platystation products that are moving off shelves.
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4-24-2007 @ 8:11PM
Arno said...
Not at $600 a pop they won't.
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4-24-2007 @ 8:12PM
Arno said...
Oh and no way Sony is going to go for a 10-year cycle when Microsoft and Nintendo come out with their new consoles in 4-5 years. Sorry, not happening.
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4-24-2007 @ 8:23PM
ck said...
Colin: "Although I agree in general that the 360 is a disappointment from a MS investor's point of view the article is strictly looking at Japan...not exactly a 'world view' in terms of how MS is doing..."
It's exactly the opposite actually. Console sales in Japan are a good indicator of how a console will eventually do globally. This is why MS are so desperate to get good 360 sales in Japan. As things stand though, they are getting their asses handed to them over there.
I can definitely see the PS3 doing at least as well as the PS2 long term. I dunno if you guys remember but the PS2 was almost universally considered to be a complete flop when it launched (poor sales, few decent titles) and look where it is now. History looks to be repeating itself.
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4-24-2007 @ 8:27PM
ck said...
Arno: having a 10 year cycle for a console doesn't mean they won't have a PS4 out before then. Look how long the original PS lasted - that sure didn't stop them releasing the PS2. Assuming the life cycle of PS3 is indeed 10 years, it will be the budget-conscious buyer's console at that point in it's life (and probably be $100 and 1/3 the size it is now).
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4-24-2007 @ 8:44PM
kingofwale said...
here's what Sony needs to do to achieve that goal.
Price drop in Nov 07. Price drop again in Dec 08. and again in 09. By 09, PS3 should cost around 299 US. 2011, PSP should cost around 199.
PS2 achieved 100+ million in 5 years, with PS3's 10 years life-span, I don't think 100 million in 10 years is out of question, it depends how Sony plays this.
with blu-Ray winning the way, Blu-Ray drive will be mass produced and that will lower PS3's cost drastically
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4-24-2007 @ 8:48PM
ck said...
Stick Freedman: you're obviously not part of the target market as you obviously have a boner for Microsoft. Thanks for stopping by!
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4-24-2007 @ 8:56PM
Colin said...
@Stick...
Because a $600 PS3 is money well spent while a $300 Xbox is a piece of crap.
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4-24-2007 @ 9:08PM
Gavin said...
@19, just wondering if you have anything other than blind Sony fanboy love to back up that pointless and inane comment?
Anyway, I am not sure of the reflection that this study actually has on the possible fate of the PS3. Mainly because the study was about the Playstation Brand not just the PS3. And the PS2 is still selling an extremely large amount of consoles and software.
So far for most consumers the PS3 is yet to prove itself. It's an expensive machine that doesn't have the ability to target the same markets that the Wii can, so it's main competition is a console that can have very similar levels of graphical quality and the PS2.
If this study proves anything I think it could be that the majority of people with a PS2 are more than happy to stick with that console until Sony figure out what everyone else already knows and thats that the PS3 needs a price drop to be competitive with the Wii and the 360.
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4-24-2007 @ 9:10PM
Colin said...
@Gavin...
Please see following link:
http://www.usingenglish.com/glossary/hyperbole.html
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4-24-2007 @ 9:19PM
Tom said...
@Colin
Yes, $300 Xbox360 IS a piece of crap... however $400 Xbox360 is totally awesome and better than $600 PS3. When $400 Xbox360 and $600 PS3 are both $200 at the same time, THEN and only then will PS3 be better (because of free online and that is all). Of course by that time $400 Xbox720 will be teh uber pwnage!!11!!1!
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